Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Quality Over Quantity: The Harsh Future Facing IndyCar’s Midfield
Relevant links for this episode:
- Quality Over Quantity: The Harsh Truth Facing IndyCar's Midfield
- The Blueprint For Funding the Juncos Hollinger Racing IndyCar Team: How to Find the Right Investor
- The $3,000 Helmet: An IndyCar Case Study In Compliance-Driven Cost Escalation
- From Tobacco To Crypto: The Search For the Next Lucrative Motorsport Vice Sponsor
- Sign up for the Return On Racing newsletter
In the past year, a third of IndyCar’s grid has gone public about financial struggles.
Ed Carpenter Racing found stability with a local equity partner, but Dale Coyne Racing, Juncos Hollinger, and PREMA are still hunting for lifelines.
This episode breaks down:
- Why some teams attract backers while others strike out
- Why equity investors are replacing traditional sponsors in IndyCar’s midfield
- Why this situation might actually work out (controversially...) for IndyCar in the long run
Indeed, this is the uncomfortable question Zak Brown, CEO of McLaren Racing, also asks: should IndyCar be trying to save every team, or raise the floor by letting weaker ones go?
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