Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Part 1 - Racing, Politics and Power: Why Porsche’s WEC Threat Isn’t Really About Money
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- Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Money
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Could Porsche really walk away from the WEC?
Their recent win at COTA hasn’t silenced rumors of an exit, but is it really about money (as it always seems to be when a team leaves a series), or something deeper?
In Part 1 of this two-part series, we dig into:
- Why Porsche’s public comments don’t match the on-track picture
- Motorsport’s hidden layers: racing, the “sport behind the sport,” and politics
- The real role of racing as a marketing platform, not just a passion project
- How rivals like Ferrari and McLaren are finding creative ways to fund their programs
Porsche says times are tough, but are they really preparing to leave, or just playing for leverage?
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