Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Racing’s Second Revolution - Part 4: Building a Business Around Racing Independent of Sponsorship
Relevant links for this episode:
- Racing's Second Revolution - Part 4: Building a Business Around Racing Independent of Sponsorship
- Racing's Second Revolution - Part 3: The Roadmap to Move Away From Sponsorship and Towards Owned Revenues
- Racing's Second Revolution - Part 2: The NFL Films Playbook For Turning Motorsport Races Into Legends
- Racing's Second Revolution - Part 1: Why Motorsport Racing Teams Must Move Beyond Sponsorship
- Sign up for the Return On Racing newsletter
In this episode, I take the framework from Parts 1–3 of the Racing's Second Revolution series (fragile sponsorship model → storytelling → the Vaucher Analytics Relevance Pyramid) and make it operational.
This is the execution chapter: concrete, scalable (hypothetical) plays for teams at different tiers to create owned IP and recurring revenue.
Bottom line
Independence scales.
The more teams own their story, products, and community, the less time they spend chasing sponsor logos, and the more resilient motorsport becomes.
#F1 #Motorsport #IndyCar #WEC #WRC #MotoGP #RacingBusiness #SportsBusiness #Sponsorship #Storytelling #BrandBuilding #IP #Merch #Licensing #Fragrance #Animation #McLaren #Williams #Alpine #SimRacing #GenZ #VaucherAnalytics #ReturnOnRacing
Contact the show: contact@vaucheranalytics.com
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To contact Return On Racing, please send an email to contact@vaucheranalytics.com