Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
Part 1 - The Next 100 Years Of Motorsport: What Will Racing Look Like In 2125?
Relevant links for this episode:
- The Next 100 Years of Motorsport: What Will Racing Look Like In 2125?
- Racing's Second Revolution (Part 3): The Roadmap to Move Away From Sponsorship and Towards Owned Revenues
- Racing, Politics and Power: Why Porsche's WEC Threat Isn't Really About Money
- Sign up for the Return On Racing newsletter
What will motorsport actually look like in the year 2125?
In this episode, we use the last 100 years of racing as a launchpad to imagine the next 100, not just in F1, but across endurance racing, rally, IndyCar and beyond.
If a 1950's Alfa Romeo driver would think a modern F1 car was built by aliens, what will our great-grandchildren think of today’s machines?
We break the future down into six big questions:
- Who wants to race in 2125? Why motorsport will be fundamental to the growth of Chinese brands and the survival of legacy brands.
- Who gets to race? How ultra-realistic simracing kills the old karting ladder and becomes the main talent pipeline.
- Why real tracks still matter in a world where VR can simulate perfect racing from your sofa.
- Sustainability or extinction: why motorsport will need to be effectively zero-emission just to justify its existence.
- Who pays for racing? How the classic sponsorship model shrinks and owned IP, fan bases, and targeted partnerships take over.
- Technology and safety: AI everywhere except making decisions on-track, combustion as a luxury experience, printed/grown cars, and an era of near-certain survivability for drivers.
#Motorsport #F1 #Formula1 #FutureOfRacing #SimRacing #WEC #IMSA #IndyCar #WRC #RacingHistory #MotorsportBusiness #SustainableRacing #VirtualRacing #EsportsRacing #MotorsportStrategy #Strategy #VaucherAnalytics
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