Return On Racing Powered by Vaucher Analytics
Return on Racing is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Return On Racing Powered by Vaucher Analytics
The Vaucher Analytics State of Motorsport 2025: The WRC
Relevant links for this episode:
- The Vaucher Analytics State of Motorsport 2025: The WRC
- The Vaucher Analytics State of Motorsport 2025: The WEC and IMSA
- The Vaucher Analytics State of Motorsport 2025: IndyCar
- Platform Wars: What Video Game Consoles Can Teach Us About Motorsports Regulations In the WEC and WRC
- Hayden Paddon's View On the State of Rallying (via SPIN, The Rally Pod)
- Sign up for the Return On Racing newsletter
The World Rally Championship just delivered one of the most dramatic seasons in motorsport… and almost no one noticed.
In this episode, we break down why the WRC remains one of the most electrifying (but most underperforming) motorsport series in the world.
From Rovanperä’s shock retirement and Ogier’s ninth title to Solberg’s breakout and the final-stage thriller, the sporting product is exceptional.
So why is rallying still invisible to the mainstream?
We examine:
- Why rallying is the most democratic motorsport yet the least accessible
- How the WRC’s media strategy is suppressing its own growth
- Why the US market remains the missing piece
- The implications of the FIA reopening the promoter tender
- The real reason manufacturers are hesitating, and why the WRC2 may be the key to revival
- What a modern, coherent mission for the WRC should look like
Can the WRC go back to being the motorsport of the people?
#WRC #Rally #WorldRallyChampionship #Motorsport #Rallying #Rally1 #WRC2025 #RallyFans #RallyCar #RallyLife #RallyStage #RallyDrivers #RallyHighlights #MotorsportAnalysis #MotorsportBusiness #MotorsportStrategy #VaucherAnalytics #StateOfMotorsport #KalleRovanpera #SebastienOgier #OliverSolberg #ToyotaGazooRacing
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