Business Of Motorsport Powered by Vaucher Analytics
Business Of Motorsport is the podcast where motorsport meets money.
Hosted by motorsports business strategist David Vaucher, each episode breaks down how racing teams, sponsors, series, and sim racers can improve sponsorship ROI, manage rising costs, and build sustainable growth models in a rapidly changing industry.
Business Of Motorsport Powered by Vaucher Analytics
The “Un-EV”: Rethinking What an Electric Sports Car Should Be
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Relevant links to this episode:
- The "Un-EV": Rethinking What An Electric Sports Car Should Be
- A Great Idea or Sacrilege? We Test a Jaguar E-Type Converted to an EV
- Chinese EVs: Strategic Options For Legacy Carmakers
In this episode, we break down why legacy automakers like Porsche are struggling to make EV performance cars truly desirable, and why the issue is something deeper than technology: a fundamental misunderstanding of what customers are actually buying.
Using examples like the Swiss watch industry's "Quartz Crisis" and the failure of “New Coke,” this episode explores how brands can lose their identity when they try to optimize products without understanding their emotional value.
So, what would a truly great electric sports car look like?
Rather than "simply" replacing the engine, it may need to become something entirely new: the “Un-EV”.
The Un-EV is a performance car that embraces the strengths of electrification, while rejecting the design and experience compromises that have defined several performance EVs so far.
We also explore how Chinese manufacturers like Yangwang are redefining performance without legacy constraints, and what that means for the future of high-end automotive brands.
If EVs are the future, this episode asks a critical question: are automakers building the right kind of electric performance car, or just the most straightforward one?
#ElectricVehicles #EV #ElectricCars #Supercars #Porsche #Ferrari #BYD #Yangwang #CarIndustry #AutomotiveIndustry #LuxuryCars #PerformanceCars #CarDesign #Motorsport #BrandStrategy #MarketingStrategy #Innovation #Tesla #TechTrends #China #AutoIndustry #BusinessOfMotorsport #VaucherAnalytics
To contact the Business Of Motorsport podcast, please send an email to contact@vaucheranalytics.com.