Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Podcasting since 2025 • 16 episodes
Funnel This
Latest Episodes
Making Fintech Partnerships Actually Work
In this episode of Funnel This, I’m joined by Olivia Minnock, Head of Commercial & Partnerships at mmob, to talk about what partnerships really look like inside a fintech startup — and how life changes when there’s no dedicated marketing te...
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Season 3
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Episode 2
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31:24
Creative Marketing in Regulated Industries
Marketing in financial services isn’t about playing it safe. It’s about thinking big — and then intelligently working within the guardrails.In this episode of Funnel This, I’m joined by Toni Gregory, Brand and Content Lead at OpenPayd, ...
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Season 3
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Episode 1
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27:47
Payments: What Marketers Need to Know
In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.Nick shares gl...
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Season 2
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Episode 8
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27:16
How to Make Your B2B Marketing Work Harder in 2026
As marketing teams head into 2026 with tighter budgets and increasing pressure to perform, this episode is packed with practical advice on how to do more with less without compromising on global impact.Sally is joined by Katie Hayes, He...
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Season 2
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Episode 7
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21:09
How to Stay Visible When AI Makes the Shortlist
In this episode, Sally is joined by Fractional CMO Jeremy Laight to unpack how buyer behaviour has transformed and why the classic AIDA funnel no longer reflects the messy, multi-channel journeys buyers take today.Jeremy explains ...
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Season 2
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Episode 6
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31:30
