Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Episodes
14 episodes
Payments: What Marketers Need to Know
In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.Nick shares gl...
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Season 2
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Episode 8
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27:16
How to Make Your B2B Marketing Work Harder in 2026
As marketing teams head into 2026 with tighter budgets and increasing pressure to perform, this episode is packed with practical advice on how to do more with less without compromising on global impact.Sally is joined by Katie Hayes, He...
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Season 2
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Episode 7
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21:09
How to Stay Visible When AI Makes the Shortlist
In this episode, Sally is joined by Fractional CMO Jeremy Laight to unpack how buyer behaviour has transformed and why the classic AIDA funnel no longer reflects the messy, multi-channel journeys buyers take today.Jeremy explains ...
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Season 2
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Episode 6
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31:30
Build a $Million Pipeline with Owned Events
What if your next event didn’t just build brand awareness, but drove real revenue?In this episode, Shaun O’Keeffe, SVP Growth Enablement at zerohash, joins Sally to share how their flagship Connect event series became a true growth engin...
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Season 2
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Episode 5
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40:06
How to Use LinkedIn for B2B Growth
LinkedIn isn’t just a place to share job updates — it’s one of the most powerful tools for B2B growth when used well.In this episode, fintech copywriter Sarah Cheesman joins Sally to share how she turned LinkedIn into her biggest ...
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Season 2
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Episode 4
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56:38
What it Really Takes to Build a Successful Fintech
What does it really take to build and scale a successful fintech? Sally Baker is joined by fintech growth and marketing leader Nikolay Sabev to explore the fundamentals founders need to get right before scaling — from achieving product-market f...
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Season 2
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Episode 3
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30:25
How Fintechs Use CRM and Email to Keep Users Hooked
Email and CRM are two of the most powerful and most underused tools in fintech marketing.In this episode, Sally is joined by Eliane Coudoro, founder of CRM agency Seventy Eight, to unpack why so many fint...
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Season 2
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Episode 2
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25:53
Rebranding for Challenger and Established B2B Brands
In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challeng...
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Season 2
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Episode 1
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24:44
The Brand Framework For B2B Growth
In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline d...
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Season 1
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Episode 6
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22:55
How Fintechs Can Win With Growth Marketing
What does it really take to scale a fintech brand in today’s crowded market?In this episode, I’m joined by Shameer Sachdev (founder and MD of Growth Gorilla) to explore the strategies that actually drive ...
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Season 1
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Episode 5
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1:02:18
How To Build Better B2B Marketing
Discover practical insights from fintech marketing leader Mark Cousins on building a smarter B2B function — from brand building to AI strategy and cutting through the noise.With extensive experience leading high-performing mark...
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Season 1
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Episode 4
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41:02
Design That Converts, Not Just Looks Good
Design isn’t just about looking good, it needs to inspire action. And if it doesn’t, then it’s not doing its job.For fintech marketers, design can be particularly challenging, as you often have to balance complex information wi...
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Season 1
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Episode 2
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23:44
Writing For Fintech Buyers
In the fast-paced world of fintech, where innovation is constant and competition fierce, effective communication is paramount. In this episode, brand storyteller, Mark Binnersley delves into the nuances of crafting content that truly resonat...
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Season 1
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Episode 3
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48:13
Top Tips For Filming & Editing Short Form Video
Short-form video is quickly becoming the best way to stand out on LinkedIn and other platforms — a short, sharp way to connect with your audience. But you don’t need a big budget or a full production team to make it work. In this episode, ho...
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Season 1
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Episode 1
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14:28
