Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Funnel This
Design That Converts, Not Just Looks Good
Design isn’t just about looking good, it needs to inspire action. And if it doesn’t, then it’s not doing its job.
For fintech marketers, design can be particularly challenging, as you often have to balance complex information with visually engaging elements that are easy for your audience to understand and act upon.
In this episode, Sally, Ben, and Andy explore a few key principles so you can design content that grabs attention, communicates clearly, and drives the action you want.
Here’s what you can expect:
The biggest mistakes in content design
The power of hierarchy
Getting accessibility right
Consistency matters
The secret to maximising content
Tailoring content for better engagement
Design priorities for startups
Benefits of outsourcing
Whether you're building brand awareness or trying to drive conversions, strong design plays a huge role in how your content performs. This episode is filled with tips on just how to do it.
Useful links:
Connect with Ben Baker on Linkedin: https://www.linkedin.com/in/benjohnbaker/
Connect with Andy Goring on Linkedin: https://www.linkedin.com/in/andy-goring-a914b9140/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/