Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Funnel This
How To Build Better B2B Marketing
Discover practical insights from fintech marketing leader Mark Cousins on building a smarter B2B function — from brand building to AI strategy and cutting through the noise.
With extensive experience leading high-performing marketing functions at multiple companies including Marqeta, Mark shares with Sally practical wisdom for marketing leaders at every stage.
The conversation includes:
The state of B2B marketing
Marketing as an experiments lab
Career advice for fintech marketers
Founding principles for building a marketing function from scratch
The real impact of AI on marketing
Brand building is actually the short game
Defining brand and how to build real connection
What is thought leadership - really?
How to prove ROI and track what really matters
Whether you’re building a marketing team from scratch or rethinking the way your current one operates, this conversation with Mark Cousins is packed with insights that go deeper than the usual talking points.
Useful links:
Connect with Mark Cousins on Linkedin: https://www.linkedin.com/in/markcousins/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/