Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Funnel This
The Brand Framework For B2B Growth
In this episode of Funnel This, Sally Baker talks to Tricia Rogers about Fame, Feeling, and Fluency: a practical, scalable framework for B2B marketing that balances brand-building with pipeline delivery.
Tricia explains why B2B brands can’t afford to pick between brand and demand, how to build trust and recognition across complex buying cycles, and where to start — and scale — if you’re a start-up or an enterprise.
This is a roadmap for making your brand more memorable, more human, and more seamless across every touchpoint, and for making growth marketing work harder as a result.
Useful links:
Connect with Tricia Rogers on Linkedin: https://www.linkedin.com/in/tricia-rogers/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/