Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Funnel This
Rebranding for Challenger and Established B2B Brands
In the ever-evolving world of fintech, standing out is no small task — and sometimes that means a rebrand.
In this episode, Katie Hayes, Head of Marketing at Ozone API, shares her experience of leading rebrands for both challenger startups and established organisations navigating change.
Here’s a short summary of what we covered:
- Why larger brands rebrand to refresh, while startups rebrand to cut through
- The importance of running a brand audit before touching design
- How to keep stakeholders aligned (and avoid too many cooks)
- Why a rebrand is a business strategy, not just a logo update
- What to prioritise for launch — from your website to internal excitement
- How to measure if your new messaging is actually landing
Packed with practical advice and real-world lessons, this conversation is a must-listen for anyone planning or considering a rebrand.
Catch it now!
Useful links:
Connect with Katie Hayes on Linkedin: https://www.linkedin.com/in/katiejayhayes/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/