Funnel This
Funnel This delivers real-world strategies to help fintech marketers and founders drive growth.
Hosted by Sally Baker, founder of fintech marketing agency Wondrous, each monthly episode features candid conversations with experts from across the tech and fintech space.
The goal? To arm you with actionable tips to fill your pipeline, build your brand, and generate demand that converts.
Funnel This
How Fintechs Use CRM and Email to Keep Users Hooked
Email and CRM are two of the most powerful and most underused tools in fintech marketing.
In this episode, Sally is joined by Eliane Coudoro, founder of CRM agency Seventy Eight, to unpack why so many fintechs drop the ball after acquisition… and what to do instead.
Eliane shares:
- Why sending to everyone is not a strategy
- How to build a high-quality email list (without shady imports)
- What sender reputation really means and how to protect it
- How to spot journey drop-offs and turn them into conversion points
- The biggest myths holding your email back
- A fintech case study that increased first trader revenue by 184%
If you’re spending budget on acquisition but neglecting retention, this one’s for you.
Useful links:
Connect with Eliane Coudoro on Linkedin: https://www.linkedin.com/in/eliane-coudoro/
Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/