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Chocolate Pill: Practical Marketing Strategies for Every Stage of Business
Chocolate Pill serves up unfiltered marketing wisdom from pros with 25+ years in the trenches—mixing foundational truths with the latest trends, tools, and tactics for CMOs, founders, and scaling teams. No noise, just the real deal (with a side of sarcasm).
Hosted by Erin Geiger, Chris Frank, and Sandi Green, the show cuts through jargon to deliver clear, actionable marketing strategies that work at every stage of business growth. From startup scrappiness to enterprise scaling, you’ll hear how to master SEO in the AI era, build a smart channel mix, craft content strategies that convert, and position your brand for long-term success.
With sharp insights, tested frameworks, and plenty of humor, Chocolate Pill helps you navigate the ever-changing marketing landscape without losing your sanity. If you’re tired of “hot takes” and looking for practical, proven ways to attract customers, grow visibility, and drive demand, this is your podcast.
Chocolate Pill: Practical Marketing Strategies for Every Stage of Business
Surviving SGE: A Practical Guide to AI Overviews & Organic Traffic
AI is rewriting the rules of search—and your SEO plan. Erin, Chris, and Sandi break down what’s changing (AI Overviews, LLM-driven answers, Gen Z searching on TikTok/YouTube), why over-relying on Google is risky, and how to rebuild a durable strategy. We cover intent-led content, the 7-11-4 framework for multi-channel engagement, using video as a repurposing engine, and the technical basics (schema, crawl efficiency, programmatic pages) that help you get discovered—and cited—by large language models. Plus: how to protect your brand voice in an AI world and a quick exercise to audit how LLMs describe your company vs. competitors. If you’ve wondered how AI and SEO actually fit together, this is your field guide.
What You’ll Learn:
- Why channel mix matters (and how to stop betting it all on Google)
- How AI Overviews and large language models are reshaping search results
- The 7-11-4 content framework to reach buyers across platforms
- Why Gen Z skips Google for TikTok & YouTube — and what that means for marketers
- How to build intent-driven content that actually matches user needs
- Video-first repurposing: turn one asset into dozens
- Technical SEO must-dos: schema markup, crawl efficiency, and programmatic pitfalls
- Why voice, tone, and brand differentiation are your best defense against AI sameness
Key quotes:
"AI SEO is the question behind the question. If you know your audience, you’ll know how to answer it." —Sandi
"You have to get good at things you’re not good at. That’s how you stay ahead of AI." - Chris
"Your content can’t just sound like AI. It still has to sound like you." - Erin
