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Chocolate Pill: Practical Marketing Strategies for Every Stage of Business
Chocolate Pill serves up unfiltered marketing wisdom from pros with 25+ years in the trenches—mixing foundational truths with the latest trends, tools, and tactics for CMOs, founders, and scaling teams. No noise, just the real deal (with a side of sarcasm).
Hosted by Erin Geiger, Chris Frank, and Sandi Green, the show cuts through jargon to deliver clear, actionable marketing strategies that work at every stage of business growth. From startup scrappiness to enterprise scaling, you’ll hear how to master SEO in the AI era, build a smart channel mix, craft content strategies that convert, and position your brand for long-term success.
With sharp insights, tested frameworks, and plenty of humor, Chocolate Pill helps you navigate the ever-changing marketing landscape without losing your sanity. If you’re tired of “hot takes” and looking for practical, proven ways to attract customers, grow visibility, and drive demand, this is your podcast.
Chocolate Pill: Practical Marketing Strategies for Every Stage of Business
Latest Episodes
The SEO Playbook for the AI Overviews Age
Season 1 finale! 🎉 We wrap up the season with a deep dive into AI + SEO—why zero-click answers are shaking up demand gen, what to do when your traffic tanks, and how product marketing, content, and SEO can actually work better together in this ...
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The GTM Mistakes Founders Make—and How RevOps Can Fix Them
Too many founders are building sales teams before they’re truly ready—and when growth stalls, they don’t know where to look. In this episode of Chocolate Pill, we’re joined by Laura “Wheels” Wheeler, Co-founder of RVNU and RevOps power...
CISOs Hate Your Marketing. Here’s How to Fix It. (with special guest Den Jones, Founder of 909Cyber)
This week on Chocolate Pill, we welcome Den Jones, a recognized leader in Zero Trust security with 35+ years of IT and cybersecurity experience across tech, finance, and manufacturing. From running enterprise security at Adobe and Cisc...
Surviving SGE: A Practical Guide to AI Overviews & Organic Traffic
AI is rewriting the rules of search—and your SEO plan. Erin, Chris, and Sandi break down what’s changing (AI Overviews, LLM-driven answers, Gen Z searching on TikTok/YouTube), why over-relying on Google is risky, and how to rebuild a durable st...
PSA: More channels is not a marketing strategy. How to find the right marketing mix.
Topics covered:How startup marketing channels typically evolve after founder-led salesWhy the “bag of tricks” approach can derail your channel strategyHow to gather early signals from sales, your CEO, and co...
