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Chocolate Pill
Chocolate Pill serves up unfiltered marketing wisdom from pros with 25+ years in the trenches; mixing foundational truths with the latest trends, tools, and truths for CMOs, founders, and scaling teams. No noise, just the real deal (with a side of sarcasm).
Episodes
5 episodes
PSA: More channels is not a marketing strategy. How to find the right marketing mix.
Topics covered:How startup marketing channels typically evolve after founder-led salesWhy the “bag of tricks” approach can derail your channel strategyHow to gather early signals from sales, your CEO, and co...
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Season 1
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Episode 4
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37:36
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Building a Marketing Team That Doesn’t Break Your Business (or Your Budget)
What startups and scaleups get wrong about hiring their marketing team — and how to do it better.In this episode of Chocolate Pill, we break down the biggest hiring mistakes founders and marketing leaders make when buil...
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Season 1
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Episode 3
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52:43
Shiny Objects, Big Promises, and the Content Engine You Actually Need
Why Great Content Strategies Fail Without Buy-In, Budget, and the Right MetricsEveryone says they want great content. Few are willing to fund it like they mean it. In this episode of Chocolate Pill, we tackle t...
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Season 1
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Episode 2
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29:05
Meet the Mischief Behind the Marketing
Welcome to the Chocolate Pill, the podcast from a growth company run by three marketers who’ve actually done the work (and aren’t afraid to say what everyone else is thinking). In this not-too-polished debut, your hosts Sandi, Chris, a...
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Season 1
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Episode 2
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17:09