Lowcountry Revolutionaries

Impactful Appreciation: How a Charleston Couple is Revolutionizing Teacher Gifts

William G. Billotte, PhD

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Get ready to be inspired by a chat with Matt Grason, the founder of Level Up Video (levelupvideo.org), a creative AI-powered video tool company based in Mount Pleasant. Matt and his wife, inspired by his wife’s daily life as a teacher, teamed up to create an app that’s changing the way we show appreciation to teachers. Instead of the usual piles of candy, coffee mugs, and stuffed animals that often end up forgotten, they’re offering gifts that teachers really need and want.

Teachers can create personalized wishlists with items like classroom supplies, professional tools, or personal favorites, while parents can easily contribute online, pooling funds for bigger impact. The result? Less waste, more affordable participation for families, teachers who feel truly appreciated, and a joyful, inclusive experience for students and communities.

In this episode, Matt will share:

  • The real-world frustrations from his wife’s classroom that sparked the idea.
  • How the app ensures contributions go toward items with lasting value, not landfill-bound trinkets.
  • Exciting early traction: Discussions with the Charleston County School District superintendent, with 3 local schools already set to pilot the program.
  • The vision for broader adoption—making appreciation sustainable, equitable, and fun across schools.
  • How teachers, parents, and schools can get involved to bring this to Charleston-area classrooms right now.

This episode is perfect for educators tired of superficial gestures, parents seeking better ways to show thanks, school leaders exploring innovative support tools, and Lowcountry listeners who love stories of local entrepreneurs making everyday life better.

Tune in to discover how one determined founder is turning teacher appreciation into something truly meaningful and impactful.

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