Orthodox Apostasy - The Ultimate Health and Fitness Nerdout
Orthodox Apostasy questions everything—except questioning.
Hosted by a health and fitness thought leader and rebel, this show puts every dogma on trial—guilty until proven innocent.
From the latest in evidence-based methods to raw conversations about the story behind the glory—addiction, mental illness, trauma—we explore the intersection of policy, politics, public health, and faith.
This is the Exodus: a journey out of agribusiness, sick care, and wage slavery toward entrepreneurship and true freedom… and not just the happy TED-talk ending, but the cost—what the 40 years in the desert between slavery and the promised land really looks like.
Orthodox Apostasy - The Ultimate Health and Fitness Nerdout
Beyond Hydration: Disrupting Electrolytes with Gary Kleinman
In this episode of Orthodox Apostasy, host Andy Feltovich sits down with Gary Kleinman, founder and CEO of Electrolyte Boost — a company reinventing one of the most basic sports nutrition categories. Designed initially for gamers, the product now serves diverse audiences from surgeons to fighter pilots — anyone who needs functional hydration without the bathroom breaks.
They discuss how Electrolyte Boost starts where competitors stop, building on hydration with an added “hero ingredient”: Cognizin® citicoline for improved mental performance. The biggest innovation by far, though, is the delivery system: Waterless Delivery Technology™. In the tradition of "if I can dream it — you can do it," Gary shares how he partnered with the Founding Mother of sports nutrition and current Chief Science Officer of Electrolyte Boost, Dr. Susan Kleiner, to achieve the heretofore impossible: a waterless electrolyte delivery solution.
🔻 What You’ll Learn:
• How Waterless Delivery Technology™ works — and why it’s not just for minimizing potty breaks
• The role of Cognizin® citicoline in boosting attention, memory, and focus — and why choline supplementation matters
• Why third-party testing is critical in sports nutrition
• Surprising real-world use cases — from POTS patients to truck drivers, disaster relief workers, and elite military units
• Entrepreneurship lessons — owning your mission, resisting cost-cutting compromises, and getting comfortable with risk
👨🏫 Guest Links:
💻 ElectrolyteBoost.com
— Learn more about the science and shop products
📧 gary@electrolyteboost.com
— Direct email to Gary Kleinman
If you think electrolytes are “just rocks you get off the ground”, this episode might change your mind — and show you how innovation can emerge from unexpected places.