The Content Crib Podcast
The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.
The Content Crib Podcast
Algorithms Don't Care About Your View Count #12
The digital revolution waits for no one. Whether you're embracing it or avoiding it, your professional future is increasingly tied to how effectively you leverage content creation, social media, and emerging AI tools.
In this candid conversation, we explore the launch of Content Crib RX – our solution for professionals struggling to maintain content consistency while navigating the rapidly evolving digital landscape. We've witnessed countless passionate professionals leave our Content Crib meetups energized, only to have their momentum fizzle as life's demands take priority. Our new program bridges this gap by combining practical content strategies with AI-powered tools that save precious time.
Social selling has fundamentally transformed B2B relationships, yet many professionals still question its legitimacy. As we discuss, platforms like LinkedIn have become essential marketplaces where authority is built through consistent, valuable content. The barriers to entry are lower than ever – anyone can start building their personal brand without expensive marketing budgets – but the challenge lies in finding your authentic voice and maintaining consistency.
Perhaps most eye-opening is our discussion about AI's impact on the professional landscape. While the statistics are sobering (14% of workers displaced by AI this year alone, with projections of 85 million jobs replaced by year-end), we highlight the extraordinary opportunities emerging alongside these challenges. The most promising path forward? Learning to leverage AI tools to enhance productivity, particularly in ways that help small businesses improve operations.
Our Content Crib Copilot AI agent exemplifies this approach – meticulously trained to align with our teaching methodologies and help users ideate content, streamline scheduling, and implement effective digital strategies. As one podcast guest wisely suggested: if you had $1,000 to invest today, your best bet might be learning an AI tool you could implement for small businesses.
Ready to position yourself at the forefront of this digital transformation? Visit ContentCribRX.com to join our community of forward-thinking professionals leveraging content and AI for business growth.
Thanks everybody for tuning in to the Content Crib Podcast. We are at Content Crib Podcast number 12. So we've achieved something at least 12 times we've done something. So uh Chris, how are you today?
SPEAKER_01:I I'm doing great. I didn't think uh I don't know if we've even celebrated the fact that we hit double digits.
SPEAKER_00:I know I think we were just on such a roll, we just decided we were gonna how about we do this? We're going to have a huge celebration when we get to triple digits.
SPEAKER_01:Yeah, wait, that that's that's gonna be a long way away.
SPEAKER_00:So um, yeah, we've got lots of stuff going on. Um we are we've officially launched Content Crib RX. It is available. We are having people sign up, which has been exciting. Thank you. Lots and lots of flurry of signups that are it's going on. Um by the time you hear it, we'll have our cohort uh full steam. Doesn't mean you can't still sign up after hearing this and going to Content Crib RX. And we were talking before this, and we were we were kind of going back and forth about you know what what would you like to talk about today? And I just thought about let's just talk about Content Crib RX, how it how we came to decide to do it and that kind of fun stuff if that if that's good with you.
SPEAKER_01:Yeah, that sounds great. Um, I think that um right off the bat we have you know these great get-togethers with Content Crib, and you know, there always seems to be so much excitement, and then life happens for all of us. I think that you know, people have families and careers and jobs, and they lose a little steam, me included. I need to make these things a priority, otherwise I won't do it. In terms of creating content, you know, uplifting your personal brand, learning social selling techniques, staying relevant on LinkedIn, all these things. And we just Eric, you and I put our heads together and just thought, why don't we bridge that gap and come up with this program? Because there's also this huge need to learn AI. So where does everybody find the time to do all this? It's really challenging. So we we want to be here to do that and help with that.
SPEAKER_00:Yeah, you summed it up really well because I know we we leave content crib and I get DM's like you do, and calls, and they're like, yeah, but I don't know about this, or I don't know where I want where do I want to start, and and everybody does it. And it's just um, you know, we just decided that with AI really becoming such a big piece of what the future's gonna be, and all the things that AI can do that can just maybe help you gain back so much of your time, it was just time to put something together in one platform to help as many people as we can.
SPEAKER_01:Yeah, I'm really excited about it because um, you know, there was a lot of thought put into this based on where business is going in on the internet, and a lot of people cringe about that. I mean, not a lot, not the people that we're you know, spending our time with in the content crew, but I think that there's still maybe their family and friends. It's like, oh, how are you gonna make money on the internet or how are you gonna build a brand on the internet? Like, that sounds so goofy. But the reality is LinkedIn, Twitter, I mean, they're becoming the top B2B marketplaces, and you're falling behind if you're not learning these things. So putting that all together for us is fun to do, and I think is hopefully gonna be helpful for people. I think it's gonna be very helpful for people that join us.
SPEAKER_00:So I totally agree. And you know, I've started branching out. I mean, I I was a LinkedIn guy for five years. I've kind of started doing YouTube now. Um, you know, we're putting the the podcasts on YouTube, we're looking at different platforms, and you got to know what to you're doing. You have to understand, you know, what what is social selling? And a lot of I I bet quite a few people listening to this right now have no idea what social selling is. Well, you better, because that's where this is all going in the next five years. And you know, I I listened to it Oh, it's here now. Oh, it's here now. You're right here now, it is a hundred percent here now. And you know, it's I had a buddy of mine call me and go, man, I don't know about social selling and all this other stuff. It's just so new, and it's just I I you know I get it's new, but it's like, is it really effective? And I'm like, I told him, I was like, well, you used to send a letter in the mail to somebody, now you send an email. You just it's the next iteration of what we're gonna be doing in business.
SPEAKER_01:Did you ask your buddy how he found his uh most recent plumber? Was it on uh maybe Google Reviews or uh someone someone that was uh sharing their opinions? It's the same thing with the brand that you're building on LinkedIn or you know, any of these other platforms we primarily focus on LinkedIn is your digital business card, you might as well utilize that to then connect with your ideal customers, right?
SPEAKER_00:100%. I tell anybody who will listen, you're a media company, and you you better embrace it because if you don't want to embrace it, well, you don't have to embrace it, you'll you'll find out what the effects of that's gonna be. But you are a media company, you're gonna be running your personal marketing and your personal branding, and you you you have to understand how to do it, and it's not that difficult, just gotta do it.
SPEAKER_01:What do you think the biggest challenge is getting started? I think we talk about this a lot, but um in terms of getting started with social selling and and getting building a brand on LinkedIn, and I it's probably a really easy answer to this, but I want to hear your opinion.
SPEAKER_00:Well, I don't think it's an easy answer at all because I get asked it all the time. So I think it's a great question. I think it's a great question. I and I don't think there's the the answer is the same for everybody, except for one com commonality and one trait, and that is you just have to start and share a message. Whatever that message is, you just got to start. I don't care if you go on LinkedIn and go, hi, my name is Blank, and I live in blank, and this is what I do, and put a picture of yourself. That's your start. And you can always just move on from there, or you can post that as many times as you want. You won't give any views, but you know, that's that you can do that. Um, but yeah, I I just that probably is not a fantastic, you know, extremely in-depth answer, but that's what it's right there.
SPEAKER_01:No, I mean 90% of it is is starting and staying consistent. Yeah. And uh I think that I think that definitely is.
SPEAKER_00:Well, I'm gonna give you I'm gonna give you your kudos here because I mean I knew you when you didn't post you did a little bit. Anything, but now like a little bit, yeah. And again, you know, we're great friends, but I look forward to your posts when I see them. Like I learned stuff from them. Like uh, you know, the post you had today, I was kind of like, oh yeah, that is a great SendSpark video. But yeah, that's a good, you know, I was like, and I learn, and and I think that's really a key is when you educate people your following will explode because people want to find out each day what they can learn from you.
SPEAKER_01:Yeah, I mean, educate and entertain, right? Entertain is is hard for a lot of people getting started. That can be kind of maybe a little bit embarrassing, or you know, not all of us are as funny as Seth Turnoff. I I mean I wish I was as funny as him. Um I I do I do put push myself on the education part of it because it is it does get engagement, and and then that's your best route to becoming uh an authority figure in your space. You are an authority figure in your space. People just may not know it yet because you haven't shared it online yet. They may know it in your ecosystem, right? But um, you haven't had the opportunity to find new people on a platform like that. And yeah, I mean you may get three, four, or five hundred views, but that's three or four or five or five hundred people that are probably new to you that are gonna start following every day or every week, depending on what your cadence is.
SPEAKER_00:That's a great point. And I say this all the time: don't ever get caught up in the views. I mean, don't I I can tell you, Chris and I right now could put out a post that would get hundred thousand views. We we know what does it. We we we know what can what what what buttons to push, all the different things to do it. But what you're trying to do is I'm still learning from you.
SPEAKER_01:You definitely get well a little more than me.
SPEAKER_00:But yeah, I can I can tell you exactly how to do it. Jump around in a storm with a red hat on or something to that effect. Yeah, exactly. You get a cajillion views. But you know sorry to stop. Yeah, now but of those cajillion views, how many people are excited about you know what Eric Anderson is doing, you know, that kind of thing? Um, but don't don't get caught up in views because the algorithm now is so smart, so tuned into what you're trying to or who you're trying to educate, it will share it with the right people. And yes, I know. Here comes the next question that people right now listen to the podcast. Well, how do you figure out what the algorithm you don't you can't? I don't care. I I hear I hear all these LinkedIn gurus, and I hit I he the light latest guy pitched me today on who's a YouTube guru, and I'm thinking, you don't really know exactly what you're gonna be doing with this, that, and the other and how that works, and the inflections you need to have and all this other stuff. And so it was fun. I'll tell you about that sometime, Chris. It was a it was it was it was a funny phone call.
SPEAKER_01:Yeah, that's it's definitely uh a tricky thing, but you know, it's like anything else, it's trial and error and testing and seeing you know, crafting your voice. I mean, you know, Matthew Ray Scott talks about that a lot as finding your voice. I mean, that was what I had to do, that's what you had to do, is you have to find your voice through the things that you like to talk about, personal or business-wise, that can attract the people that you're trying to talk to. All right. We're all we all have a product or service, and everybody needs more meetings and more customers. This is just another channel to do that. You know, this isn't the only way, right? You're still gonna stop by their office or send an email or make a call or cold call, and even better yet, send a video. Um, this is just a great way to build authority and you know, build that no like and trust faster so they start to come to you. Um, you know, I posted another one of my newsletters on uh hormone replacement and peptides because you know I do that with compounding, and I got two more DMs from uh from practitioners that want to learn more about working with me and on those things. And I just have about a hundred people subscribe to the my newsletter I started, you know, two months ago. Now, a hundred people is a lot for a newsletter. I'm not saying it's not. I'm not saying it's not, but I mean it's if you think about it, you know, to get a couple meetings out of just putting together something that you like talking. I mean, that's pretty cool.
SPEAKER_00:Yeah, well, and and and you know, we talk about your ideal customer and attracting, you know, I bet your newsletter is absolutely fantastic, Chris, about peptides, and but that's not you know, I that's not something for me, but the custom the people that you get to to subscribe to your newsletter, which is another medium, they they are there for what Chris, what you have to share. I mean, that's and that's that's huge. And again, it's like if you're doing that on on social media platforms, and you know, I I say this all the time, it's like 20 years ago or 10 years ago for the you, you know, those people who are listening, 10 years ago, in order to share your voice and what you had to do, you usually would, you know, a lot of paid marketing, it'd be a lot of paid ads. I'm still surprised there are ad agencies in New York. I I don't know why there is, but because this is drumroll free. I you know, I don't know why in this day and age they anyway, they do. But what I'm trying to say is that as a free medium to reach so many people in such an easy way, you're I don't know why you wouldn't be doing it. I don't know if it's a social experimenting, you're experiment you're conducting on yourself or what, but yeah, I wanted to, you know, we've been talking about newsletters a lot, they're just so dang effective.
SPEAKER_01:But I wanted to ask you about how's it going with your I've been following you along on your YouTube vlog, and if you've been getting some feedback from uh people on YouTube and comments, and I you know, we have our podcast on YouTube, so I like to see the comments. It's it's pretty fun. But are you getting some good engagement with the vlog that we've that you've done to build Content Career RX on your podcast?
SPEAKER_00:Yeah, yeah, it's been great. I mean, thank you for asking about that. Yeah, I've gotten so my second one will be coming out this week, but after the first one, I got a ton of messages, ton of messages, people asking me about. So this next vlog is gonna be pretty detailed exactly what platforms we use, why we use those platforms, you know, what are the benefits of it? I'm gonna get pretty deep in the weeds with a lot of that stuff and just give you, I mean, we're gonna be an open book. I'm gonna I'm gonna tell you everything that Chris and I did in order to create content crib RX and you know why we did it um as well. But it's gonna get real technical. So yeah, a lot of questions. Um, you know, why you I did it this way, why we did it this way, why this had you know this platform, and what do you use for this tech stack and what do you do and that kind of stuff? So I'll be answering all that. So um if you want to check out my YouTube, the YouTube channel, it's under my name, Eric Ianderson. Now I would I guess I was gonna ask you, and back to your newsletter uh that you're doing what what platform do you use for that newsletter?
SPEAKER_01:Yeah, I mean it's beehive all day. You know, um we can't uh not shout out our Beehive friends because they do, I think, have the best product. I know our content crib uh newsletter is also on Beehive, and it's absolutely fantastic. I actually was listening to a podcast of one of the directors of sales for Beehive, and he's saying there's Beehive agencies, partner agencies that are making multiple six figures by helping build beehive newsletters for businesses. So let's just say theoretically you wanted you're like, oh, I want to start a business that maybe have some AI tools in it, which Beehive does, and bring it to small businesses. That's that's what's really growing right now is bringing AI to other businesses and implementing it. That would be a great business model because uh building their viewership online through a newsletter and a proven product like Beehive. I I mean I see a great opportunity there for anybody.
SPEAKER_00:Oh, yeah, yeah, 100%. And it's Beehive has a uh has a free version. You want to use the free version, you know. We had that's what we started out with, and I think now the version we use is I don't know, 49 or 79. It is so well worth it on every level. Um, and it's it's so helpful. That's interesting about the beehive agencies. That's uh that makes a lot of sense because I don't know if you if you guys listen to the podcast, My First Million, um Sam Parr and Sean, I think his name is Peri, something like that, but they both started and made extremely well, they made very good exit money when they left um the Milk Road, and then I think they had another newsletter, but they did it in the newsletter world. And so this guy's talk about it, they're friends with a guy who started Beehive, but if you ever get a chance to check out their podcast, it's really good. But they talk a lot about how newsletters are an integral part of their business now and the businesses they're in. So if you're listening to this, I it can be a newsletter about anything. I I don't you know anything, and and you'll have people that are interested, and they, you know, they'll become loyal subscribers that whichever day it comes out, they'll be looking for it.
SPEAKER_01:Yeah, and I I wanted to pivot to AI, uh, if that's okay with you, and I want to go through some statistics that um you know, because I think there's a lot of fear around the AI, and I mean rightfully so. There's been some job losses and shifting, but everything shifts in the right direction. But I think with that fear, there's amazing opportunity, right? I mean, for us in this golden age to learn and see where we can implement it to make us better, right? So I I want to go just run through these quick. So 14% of workers have experienced job displacement due to AI this year alone. 85 million jobs will be replaced by the end of the year. Entry-level white-collar jobs face the highest risk, and about 80,000 jobs are set to be eliminated through the beginning of next quarter. Now, these are obviously they gave me these stats and it's kind of like a fear thing. I think that I look at that and I'm like, all right, there's all this talk about all this fear and all all these um numbers and whatnot. But I was listening to a podcast, uh, actually it was Alex Harmozzi's book uh book launch. Did you follow that on it?
SPEAKER_00:I I I missed it, but I really wanted to see it. Was it good?
SPEAKER_01:Yeah, no, he talked about this, and well, someone asked him, he said, if you only had a thousand dollars and you're giving a thousand dollars right now, what would you do? And what he said was I would go on YouTube and use you, you know, the YouTube U as they call right now, call right now, people not going to college anymore. Yep, and pick an AI tool that you can bring to small business, you know, very similar to what I was just saying before, a tool that you can bring to small businesses and implement immediately for a small fee.
SPEAKER_00:Right. Listen, we would pay for it. I mean, you know, if somebody came to us and said, I can use AI to coordinate all your video editing and create all your shorts, and it's you know, where we right now spend thousands of dollars on something, and they go, and we could do it for$200 a month, we're in. We'll do it. Yep.
SPEAKER_01:Yeah. Yeah, and I bring all this up because you know, when we were developing Content Crib uh RX and we made AI a big part of it because you need to use AI, you need to become good at what AI wants you to be good at, which is using it to make you better and using it to know how to prompt correctly. And the AI agent that we built makes that a lot easier, but you still need to practice with it and use it. And I think that I thought that was super interesting.
SPEAKER_00:Well, and the the AI agent we have is called the Content Crib Copilot, which is uh an awesome name. Uh kudos to Chris. Awesome name, but it you know I think you came up with it, but I did, I don't remember. Um but I I do know this, like I was just playing around with it. Well, you've done all the you you have to train AI, you have to train it, and you have tirelessly given it a lot of information and what how to do things and why how why and strategies and things of that sort of so the AI is now trained in the way we teach a Content Crib RX, which is a tireless job to get all that done, but you did it, and so now, you know, you you'll get to see, you know, you well if you utilize Content Crib Copilot, you'll get to see what it can do as far as whether it's ideate for you or save you time and content scheduling, uh, or all kinds of different things that it can do. It's it's pretty cool. I I I use it all the time.
SPEAKER_01:Nice. Yeah, yeah. No, it's exciting stuff. And uh well, this has been a solid episode, and uh, you know, we're gonna be on lucky number 13.
SPEAKER_00:Yeah. Before you know it. I don't know. We may we'll have to have an extremely special guest come on for episode 13.
SPEAKER_01:Yeah, we'll we'll tease that there, and it there.
SPEAKER_00:There you go. All right. Well, hey, uh, thanks everybody for tuning in. Appreciate it.
SPEAKER_01:Yeah, thank you as always.
SPEAKER_00:See you soon.