The Content Crib Podcast
The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.
Episodes
44 episodes
How a Medtech CEO Builds Credibility Through Customer Focus And Personal Branding
If you’ve ever wondered why some medtech leaders seem to accelerate deals, hiring, and credibility while others stay stuck behind a company logo, this conversation puts language to the difference. We sit down with Ted Bird, a longtime orthopedi...
What Could You Build With New Leverage
AI is making it easier than ever to publish content, automate workflows, and look “professional” online, which creates a new problem: everyone starts to sound the same. We dig into why the real advantage is not louder output, it is genuine voic...
A Supercomputer Giveaway And A Government Buzzkill
We talk through the shock of seeing a powerful new Claude model appear and then get suspended, and we wrestle with what “national security” means when advanced AI becomes pay to play. We also dig into local AI hardware hype and how we plan to t...
Private Equity In Healthcare Works Only When Culture Comes First
The fight over where orthopedic surgery happens is really a fight over who holds the power. Ryan Van Puffelen joins us to explain how ambulatory surgery centers (ASCs) moved from “lower acuity” options to the center of modern ASC strategy, shif...
If AI Saves Time What Do You Do With It
We celebrate Chris Grosse’s book launch of You Can’t AutomAIte Trust and dig into why real trust still beats any AI shortcut. We also preview Content Crib 7.0, where we’re bringing practical AI tools and agents that save time and push people to...
The Free LinkedIn Audit
People don’t just buy healthcare products and services. They buy confidence in the people behind them. If a prospective customer, partner, or recruit hears your company name and then Googles the CEO, what story does your LinkedIn profile tell i...
Organic Beats Promoted
Watching your post rack up 185,000 impressions feels amazing until you realize most of those eyes never cared enough to act. We share a candid breakdown of a paid LinkedIn campaign we ran to promote a book, course, and a digital trust audit, wh...
How Healthcare Executives Build Trust With A Real Voice Online
Healthcare leaders are being asked to step into the spotlight like never before and the ask is coming from every direction. Boards want a visible CEO. Investors want a confident narrative. Teams want leadership they can rally around. Customers ...
Never Apply Again
Recruiters aren’t just reading resumes anymore. They’re buying AI tools that scan the internet for signals of credibility, expertise, and relevance, then handing a shortlist to a human who decides who gets the call. If your online presence is t...
AI Agents At Work
AI is moving fast, but most people are still using it like a toy or worse, using it to pump out fake content that quietly kills trust. We dig into a more useful approach: keep the creative and relationship building work human, then use AI agent...
Build A Book Powered AI Consultant
Your next business consultant might already be sitting on your laptop, and it might be trained on the exact books you trust most. We talk through a simple but surprisingly powerful workflow: upload PDFs of your favorite business and productivit...
A New York Times Profile Helped Sell A Healthcare Illusion
A billion-dollar “solo founder” AI success story sounds inspiring until you look at what was actually scaled. We dig into the Medvi telehealth blowup, the New York Times narrative that amplified it, and the uncomfortable question underneath it ...
How To Self-Publish A Credible Business Book
We break down a real-world process for writing and self-publishing a book without losing your voice or your budget. We also connect book-author credibility to thought leadership, public trust architecture, and reverse recruiting so opportunitie...
Zuckerberg Buys An AI Agent Town And We Panic
We talk about how social platforms are cracking down on obvious AI content and why E-E-A-T now sits at the center of reach, trust, and engagement. We also zoom out to AI agents, cyber risk, and the case for building digital assets you actually ...
LinkedIn’s E-E-A-T Shift And The End Of AI Slop
Your reach didn’t “randomly” drop. The platforms are getting stricter, the feed is getting noisier, and the old playbook of posting more is starting to backfire. We dig into why the algorithm is shifting toward E-E-A-T (experience, expertise, a...
How Healthcare Founders Can Build Trust In An AI Search World
Google is starting to feel like the old cable TV model, and we can’t ignore what that means for healthcare marketing. When search is packed with ads and generic answers, people do the obvious thing: they ask AI. We talk through the uncomfortabl...
How Hybrid Sellers Use AI Without Losing The Human Edge
We bounce from snowstorm chaos and AI anxiety to a grounded idea: automation can speed up sales work, but it cannot replace trust. We also share a new book project, why marketing is now part of the job, and an open invite to Content Crib in Ben...
Reverse Recruiting, Real Results
Feeling stuck sending applications into a black hole? We unpack a smarter path: reverse recruiting. Instead of competing with hundreds of thousands of applicants, you build a visible reputation that brings the right roles to you. We talk throug...
Why Posting Your Expertise On LinkedIn Drives Real Leads And Career Offers
Tired of shouting into the void and getting crickets back? We break down why LinkedIn is the most overlooked growth channel for founders, clinicians, and operators—and how the right kind of posting turns authority into revenue without buying a ...
Why Content Crib 6.0 Turns Connections Into Companies
We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only social network, and why owning your voice mat...
AI’s Toll Booth And The Future Of Medical Marketing
We argue that AI-driven assistants are becoming the new gatekeepers for healthcare discovery, shifting power from SEO to authentic thought leadership. We share practical steps for physicians and device brands to build trust in public, drive rea...
You Don’t Need A Massive Audience; You Need The Right People To Care And Convert #24
We dig into the engagement trap and show why small, trusted audiences outperform large, distracted ones. Real stories from healthcare prove that clear, consistent, niche content drives inbound leads and lasting revenue.• defining the en...
If Everyone Sounds The Same, Why Would They Choose You? #23
We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content t...