The Content Crib Podcast
The Content Crib Podcast is where bold ideas meet real execution. Hosted by Eric Anderson and Chris Grosse, this show breaks down how to turn content into trust, attention into opportunity, and your story into strategy. No fluff. No filters. Just what works. Welcome to the Crib.
Episodes
22 episodes
If Everyone Sounds The Same, Why Would They Choose You? #23
We push past noisy feeds and show how to earn trust with direct video, sharp positioning, and AI that supports your voice instead of replacing it. The playbook favors authority over audience size and turns lived experience into useful content t...
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22:37
When AI Feels Fake, Humans Win #22
We unpack why audiences feel social feeds are fake and how that distrust opens a lane for creators who sound human. We share a simple, affordable setup to start a podcast, then dive into consistency, relevance, and why AI in healthcare needs tr...
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21:36
Cold Is Not Dead, Trust Is #21
We lay out why buyers now outresearch sellers and how authority has replaced pressure. We share a concrete path for social selling, the collective intelligence model behind Content Crib 6.0, and why reputation warms every cold touch.• b...
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21:09
If Trust Is The Currency, Thought Leadership Is The Mint #19
We challenge the flood of AI-generated content and make the case for human-led storytelling that builds trust, even as new tools like Comet, Atlas, Gemini, and Sora reshape the workflow. We draw a clear line between influence and thought leader...
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20:56
Inside Content Crib 5.0: Thought Leadership, Venture Backing, And Real-Time Creation #18
We unpack how Content Crib 5.0 turned hesitation into action, with founders, clinicians, and investors building clear voices and posting in real time. Exit 156 Capital brought portfolio leaders and reinforced why thought leadership drives real ...
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26:48
Why Building A Physician Brand Now Decides Who Patients Choose Tomorrow #17
We trace how denied claims, long waits, and opaque billing push patients toward concierge and cash-pay care, and why transparent pricing beats networks. We share why physician brands now decide demand, plus how social proof and simple funnels w...
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15:36
Paris Hilton Meets Basement Ninjas, And The Algorithm Laughs #16
We trade celebrity clout for real credibility, unpack why LinkedIn rewards value over fame, and map a zero-budget 90-day plan to build authority with positioning, series content, comments, and personalized video. We also dig into AI hype, adopt...
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Season 1
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Episode 16
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27:34
You Don’t Need Daily Posts To Win On LinkedIn #15
We break down a calm, effective way to grow on LinkedIn without posting daily. We share format tips, platform strategy, and why owning your audience with a newsletter pairs well with genuine engagement.• daily posting not required for g...
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Season 1
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Episode 15
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20:19
She turned a layoff into a 30-day, $30K blueprint for personal branding, social selling, and courageous action #14
A sudden layoff can shatter your plans—or sharpen them. When LinkedIn branding and sales coach Melissa Gaglione decided to aim for $30K in 30 days, she didn’t hide behind a polished funnel. She built in public, shared every step, and turned doc...
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28:32
Inside Our AI Tech Stack: Real Tools, Real Workflows, Real Time Saved
We share the AI tools we actually use, how we stack them, and the prompts that save hours each week. From meeting capture to decks, video clipping, and research, we show where each model fits and how to publish more with less effort.• u...
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Season 1
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Episode 13
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24:26
Algorithms Don't Care About Your View Count #12
The digital revolution waits for no one. Whether you're embracing it or avoiding it, your professional future is increasingly tied to how effectively you leverage content creation, social media, and emerging AI tools.In this candid conv...
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20:54
Personal Branding Transforms Traditional Industries: Mark Kempf Shows Us How #11
Mark Kempf, author of "Unfurl Your Sales" and benefits industry veteran, shares his philosophy on making sales comfortable rather than awkward or forced. Drawing on over 40 years of experience, he explains how ditching scripts and embracing aut...
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Season 1
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Episode 11
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26:56
From Caregiver to CEO: How Derek Berkey is Transforming Telehealth Through Personal Branding #10
Derek Berkey, founder of Invigor Medical, shares how he's building trust in healthcare through personal branding and consistent education while navigating an industry often defined by its worst actors. Through his transparent approach to comple...
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30:14
Content Crib Unplugged: Building Platforms That Connect #9
The line between authentic and artificial content has never been more significant. As digital platforms evolve, they're increasingly favoring genuine human connection over polished perfection—and savvy marketers and sales professionals are taki...
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Season 1
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Episode 9
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27:26
Capturing Patients Through Data-Driven Marketing #8
What if you could fill your medical practice with exactly the right patients—the ones who need your specific expertise, bring you the most revenue, and achieve the best outcomes? In this eye-opening conversation with Seth Turnoff, founder of CM...
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Season 1
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Episode 8
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37:18
People Trust People, Not Logos: How Authentic Content Transforms Careers- Content Crib Podcast #7
Personal branding has never been more important than it is today, with statistics showing it directly impacts trust, job opportunities, and conversion rates. • 82% of people are more likely to trust companies whose leadership is ac...
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Season 1
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Episode 7
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31:49
The Content Crib Podcast #6
In this episode of the Content Crib podcast we share our crazy travel stories, a wedding, and lots of tips and tricks. Thanks for listening!
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34:22
The Content Crib Podcast #5 with Preston Alexander
In Episode 5 of the Content Crib Podcast, we sit down for a candid, conversational discussion with Preston Alexander, a seasoned healthcare entrepreneur and content creator. Preston shares firsthand insights into the most challeng...
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38:13
From Bullet Holes to Broadcast: Content Crib Episode 4 ft. Joseph Miller
A Long Way from Las VegasIn this episode, we take a hilarious trip down memory lane – all the way back to Content Crib 1.0, our very first in-person meeting in a Las Vegas desert mansion. The location was sketchy to say t...
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38:20
Content Crib Podcast #3
In this episode we share our life stories and how they effected what we are doing now. We cover the early years, to the drinking years, to the sober years and lots of other things. Thanks for listening!
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28:00