The Content Crib Podcast

Inside Our AI Tech Stack: Real Tools, Real Workflows, Real Time Saved

• Eric Anderson and Chris Grosse • Season 1 • Episode 13

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We share the AI tools we actually use, how we stack them, and the prompts that save hours each week. From meeting capture to decks, video clipping, and research, we show where each model fits and how to publish more with less effort.

• using read.ai to capture meetings and send summaries
• turning transcripts into to-do lists and follow-ups with ChatGPT
• building decks in minutes with Gamma to save production time
• prompt fundamentals: clarity, roles, context stacking
• importing book PDFs to guide strategy and tone
• real prompts for sales scripts, hooks, and research
• Opus Clip for auto clips, captions, hooks, and cross-posting
• when to use ChatGPT, Claude, Perplexity, Gemini, and Grok
• voice input to speed prompting on the go
• simple performance tip: fewer AI tabs, faster computer

Remember to take a look at contentcribrx.com and tell us what you think. Just leave us a comment and tell us how it all looks to you


SPEAKER_00:

It's the lucky podcast number 13 of the Content Crib Podcast. 13 was uh the house I spent my childhood in and my first t-ball number. And so I've had some good luck with 13. So this is gonna be a good podcast. I love that. I thought you uh did you have you're you're too young for this reference, but did you have Chico's bail bonds on the back of your shirt? Were they the uh your sponsor? Anyway, I think it was like Murphy's tires or something. Is that some movie reference? Yeah, the bad news bears. It was it's it's a movie reference, it's a movie reference from like I think it was the 70s or 80s, and uh yeah, it was Chico's Bail Bonds. So there you go. Hey, lucky number 13. When you were tearing up the league with your uh number 13, now you're tearing up the podcast world on podcast number 13. Yeah, exactly. I uh yeah, I like that. It was pretty pretty bad, like a lot of kids. It took a lot of practice to get uh good at baseball for sure. I don't know if baseball comes naturally to many people. I guess they're in the major leagues if it if that does. Yeah, no, it's I still go down saying if anybody will argue this that baseball is the hardest sport. If you gotta hit a baseball 95 to 100 miles an hour, you've got special talents. I don't I don't I I I can't, and I don't know several people who cannot as well. So we used to say that to our lacquer uh lacrosse friends in high school, and they did not like that, but they couldn't really argue it. Right. No, yeah, they know they can't. And yeah, oh, we could we could go into lacrosse for the next two hours, but we won't. Um, but what we will go into in this edition of the content crib podcast is all the cool AI tools that uh we both have been using. And the reason being is we get lots of questions about you know all the different tools, AI-based tools that I use, and I'm sure you get the same kind of questions. So we are gonna share with you today exactly our AI tech stack. I don't know if that's what they call it these days, but that's what I'm gonna call it. So um for me, I uh every single meeting that I have, Zoom or whatever else, I use read.ai. So if you guys have not heard of read.ai, go out and look at it to be perfectly transparent. We don't earn a dime from any of these things that you uh you guys are gonna hear us talk about. So we literally use oh yeah, unless they want to be a sponsor, but a podcast. Unless you want to be a sponsor, this this podcast brought to you by read.ai. No. Um, so I use read.ai, and why do you why do I do that? Because every single meeting that I have with somebody, I send them a meeting synopsis, and what I do is I take that read.ai report that we discussed, I will a couple different things I'll do with it. I'll put it into chat GPT to create a to-do list with details. The other reason that I do it is I'll take the read.ai, put it into chat GPT to summarize the you know, the talk that we had. And then if I'm going to create any kind of a PDF or a presentation or any kind of follow-up material, I then use that in my gamma AI tool, gamma.app, which for me has become the coolest thing. I don't know though. I I found something today that might be a little bit cooler, but um, gamma for me saves me hours and hours and hours of work. And I just forever grateful for you introducing me to gamma. Yeah, and actually it's Matthew who introduced me to gamma, but um it's really it's it saves me uh hundreds of hours per year. And the whole point behind AI, and a lot of people talk about this, they're like, oh, you know, AI is stealing our innovation and all this other stuff. It's like I don't use AI for talking for Eric. I use AI to save me time and all these different things, you know, as far as putting together a presentation with graphics and things like that. And I know you use gamma. Well what do you use it for? Well, I'm I'm glad you asked me because I also I think I shared this post on LinkedIn that gamma is one of the top three, it might even be two apps, AI apps downloaded. And I think that every time I talk about it, it's new to somebody, which is crazy. So there's a lot of people out there using it. It just kind of goes to show the skew of AI and who's using it and how many people are using it, I guess. Definitely. Uh I I use it for everything. I mean, we we were just we have coming up next week our AI content strategy webinar and put together a slide deck for that, did that about five minutes. Um, I had a presentation I had to do for an office and did that about 10 minutes as well. Not yet, five, five, ten minutes, yeah. Which would have taken you hours and hours to report. Yeah. I like to also mention in this that I have my Red Sox cup and they just beat the Yankees three out of four games. Anyway, um They're fire. I know. They are. I uh it's impressive a white, and all the young kids are up, so it's amazing to watch. Um, yeah, I gamma has saved me, I I can't even count how many hours it's saved, and where I used to like do this terrible PowerPoint presentations that I drag a dumb picture of something in, and it will look awkward and stupid. And you know, now that's not the case. And um, and it's just from a couple of AI tools that I think gamma's like twenty dollars a month. Um read.ai is like twenty dollars a month. I mean, it's it's mind-boggling for a small amount of money, how many behind the scene tasks they can do it those two platforms can do. Yeah, I think it's actually 10 when you first start out, so even cheaper than that. And it's important to start at the basics, though, if you're not actively using a LLM or large language model that we know as ChatGPT, Claude, Microsoft, Copilot, these other, you know, JetGoogle, Gemini. Gotta once you get proficient there, and we can I mean we could talk about some prompting basics if you want, Eric. Yeah. Um, but you use those prompting skills to then put it into an app like Gamma to give you what because otherwise you're gonna be going to gamma and just uh starting from scratch. Right, right. Yeah, why don't you talk about prompting skills? I know you've taken some AI courses that you know teach those very skills, which is pretty cool. Yeah, so it's in it's important to practice prompting because that's where a lot of the skills are going in terms of using LLMs. And there's three different ways that I think you can start out as basics. Uh clarity is super important. So the clearer the instruction you give, the better the output. So if you start typing into an LLM and you realize that you're getting kind of garbage or the you know, the chat GPT kind of is hallucinating, as they say, you start getting those generic answers. So being super clear and dialed in. Um I also like to give the prompt or assignment a role, if that me makes any sense. So act as an expert blogger on this subject, or act as a sales coach in this subject, or you are a uh novelist or writer on this, and you want to tell us in a story fashion, versus just write about sales. Well, I was gonna say, sorry to interrupt, but I even take it one step farther and I I name the person who's the coach, like or I use like for instance, a you're a master social media person, please in the in the in the vernacular of Gary V, Gary Vaynerchuk, and I I'll ask it straight through, and I'll just say, hey, you know, um, you know, please give me these these different these, you know, all these different things as this person would do, or a master skill, you know, skill set person, whatever the case may be. But yeah, yeah, it's it's yeah, that's a fantastic tip. And I'll tell you, I was um, I think you sent it over to me, but it was a post by Sam Parr that, and I think we talked about this maybe on the last podcast, but I started doing it, getting PDFs of books that I you know really like and I think are really it's really valuable information. I'm feeding it into uh chat GPT and using that as a business consultant coach. And it's really I mean, it's given me some uh unbelievable insight into some things that I'm trying to uh navigate right now, and it's it's fantastic. That that's huge. Yeah, that's huge. And if we kind of go a little bit deeper into some of these kind of hacks, I guess you kind of want to get more advanced. So what I like to do is stack the context of it. So give the uh the background, the audience, the tone and format, um, which can lead it to give you a better output. And if you really want to get creative with it, ask the the LLM to give you a perfect prompt on what the problem you're try trying to solve, and then use that prompt to then type it back in. That's very smart. That's a great idea. It's kind of like mind-bending, it's like where are we going with this? Yeah, it's kind of the matrix type stuff, like what dimension are we at? Yeah, I know. Um well, it's it's again, it's not to replace your brain, it's to replace all the different monotonous things you used to do, you know, and and it's um, I don't know if people are listening now follow Dan Martell, but give him a follow. He really dives deep into a use of AI in his company and super smart guy and D-A-N-M-A-R-T-E-L-L. And I mean, I just learned that with ChatGPT, now they uh if you go to the desktop version, you can customize Chat GPT. They'll ask you your personality, all yeah, different questions about who you are, what you do. So you can then further customize you know some of the outputs that you get, which is really cool. And I I learned that from Dan Martell. I know it was his video that was this weekend. Yeah, Dan, Dan's great. I gotta get back. I was on a Dan Martell kick a couple weeks ago, and every day goes by, it's like another piece of gold that he's posting. Yeah. Yeah. Um last thing I'll say on the prompting is I want to give some real world use cases to just kind of put a bow on this because I think it's important. And it's a lot of what we'll be teaching in Content Crib RX. It's a lot what we teach at Content Crib You attend is real world use cases, because how also you can apply it is let's use in the real world, right? So here's a really simple prompt. This is for our sales and marketers. Write a 60-second video script as if I'm talking to a busy physician, casual but credible, based on whatever topic that you want to talk about, whether that's one a device or a therapy. So we talk a lot about personalized videos, obviously, super effective in the outreach, sales, marketing, education. In terms of content creation, you need to get your brain moving when you want to talk about doing posts. Drafts, type in draft five hooks in the style of your favorite author or your favorite internet writer, max 10 words each. That's a great way to make uh a hook, and then you can kind of start to decide where you want to go with that post. And the last one I'll say is research. So summarize this is one I did the other day, summarize three main arguments for and against GLP1 therapy in uh in medical and layman's terms. So I thought that was super helpful because I talked to patients and doctors. So that's huge. I mean, that's uh yeah, and then I do the same exact thing. I'll I'll you know do something, and I use the voice option. I talk into the microphone with everything with Chat GPT. One, it's I gotta start doing that. I hear it's so fun. I type horribly and you know, I can't type fast. And then on my phone, it's even worse with my you know, big fat thumbs going blah, blah, blah, blah. You know, so I do with everything and I, you know, I'll I'll ask it, hey, uh, I'm looking for sales objections for this, this, this, and this. Um, pretend it is that if you are a tenured orthopedic surgeon with 25 years of experience and you currently use this, I I give it the whole thing, and then I just talk back and forth and give objections and and different things that you can pinpoint that you want to address or not address. So um it's it's it's a tool, everybody. And again, there's a free version of Chat GPT, or you want to get crazy, you can spend 20 bucks. So instead of buying um two Starbucks coffees this week, you can subscribe to Chat GPT for the month, and you know. Whoever came up with that, you know, the Starbucks coffees thing, it's like Starbucks is so stupid that you shouldn't spend money on it. Instead, you just spend it on anything else that I want to use an example for. Well, I could tell you. Anyway, we won't go into all that whole thing about well, I'm a mushroom coffee drinker. People make fun of me on LinkedIn because I talk about it all the time. But I brew my own cold brew mushroom coffee. It's organic coffee with mushroom extracts. I um officially been hooked for about almost two years. We can talk about that. I don't know if I want to bore you with that. No, no, it's uh it's uh how does it does it taste like mushrooms? A little bit, a little bit, but it you get past it because it's so delicious, like just straight black. I you know, I'm a true Bostonian. I drink iced coffee uh 360 million days a year, so it's yeah. Well, there's nowhere to buy it in Massachusetts because there's not a dunk and don't it's every three blocks. So uh the thing, the greatest thing about you know, we're going well off the rails here. The greatest thing about leaving about you you get out of Logan and you go north and you're leaving, and you literally are going on US one and you you I swear there's a part right through Waltham there that there's like um I'm sorry, Danvers. There's you can count six Dunkin' Donuts within about a quarter of a mile. It's the craziest thing. There's like on both sides of the road, there's three and then there's three, and it's yeah. Anyway, so everybody's going, I don't really care. But anyway, so if you go to Boston, you can easily go to a Dunkin' Donut. Um next next uh next sponsor, but yeah, next what's your next favorite tool? Man, yeah so my next favorite tool, and this is just one I've just recently started playing with, is Opus Clip, which is game changer. Again,$19 a month. Um, we do a lot of of content as far as podcasts, and I I've started a vlog that uh I have done two so far, and what it does is it basically with AI takes the raw footage, the content, um, you upload it to Opus Clip, it creates the clips, it creates the titles, it creates you know the captions on each one of the videos. And that what it also does is that it gives you ratings on each one of the videos that it created in social media, you know, engagement and things of that nature, what the hook was. It gives you like letter grades. Um, and I know those who've probably used Opus Clip, they're like, Yeah, I know that. But I I knew of Opus Clip, I just thought it it was something that made clips. But and then here's the really cool thing is that it also will publish to all the social media platforms. So and I've I've literally just started this this week. So now I I I am now providing content on I can easily say this now Twitter, TikTok, Instagram, YouTube, and LinkedIn. That's awesome. So I'm I'm I'm going all in on all the platforms, and um because as our our I guess our advisor who doesn't know who we are, Gary Vaynerchuck will say, you better be on every platform and posting as much as organic content as you possibly can because that's the future. So there you go. Yeah, you gave me some inspiration to to get back on my Twitter game. I have a very small Twitter following, but I started put my post back up there as well. Um no, I think that's great. And then I your vlog is is awesome. Um I found myself watching the vlog this morning, being like, man, uh just kind of zoning out and then like just thinking about all the different ideas to do while you're teaching us why how you're doing the vlog. And I'm part of doing these projects with you, and I'm like, oh man, this is also making me think about doing this, this, and this. So super awesome vlog. Thank you. You really wanted to watch to see if I would fall. I know that's exactly. And the in the video today, I almost fell down the stairs. I was like, oh, I gotta be on the stairs. So that and if I fall, everybody, I'm going to leave it in the video. I'm not, I I do not edit. It's kind of is my shtick for the video, is um they're absolutely terribly edited because they're not edited. Um, they have zero um uh thumbnail quality because all I do is post a picture of me, and that's it. That's the video. And it's just me talking and teaching, and that's it. Well, I wanted to talk about my I think it would be helpful actually in terms not um my next favorite AI tool, but kind of explain the different LLMs and maybe which one's best for which. What do you think about that? Yeah, that's great. You're an expert in that. So I uh yeah, please, please share. I don't use Claude, and I know that you use you know, chat, Claude, Perplexity. So yeah, I think those are that'd be that'd be really beneficial for everybody. Yeah, it it's all preference, right? So um it depends on what you like and what you know what you're doing for work or what projects you're working on, but this is how I see it and what how I I think is beneficial. But obviously we have open AI, right? The first one that most of us started with, ChatGPT. I think it's best for like mainstream, it's super reliable. Um, it's got an extensive ecosystem, custom create GPTs. I think strength-wise, it's the most mature uh API, and it can hook it hook up to many different uh apps. So definitely safe choice for everything. So use cases, business applications, chatbots, content creation, coding assistance, et cetera. So chat, everyone knows it, everyone loves it. Claude, um, for me is my favorite uh for nuanced conversations or document analysis. I think it's better at like reasoning and following complex instructions and better for different prompts rather than just kind of Chat GPT as like super streamlined. Um the vibe that I get, more thoughtful AI, more careful, can really write um if you give it a nice prompt, it can write you non-AI sounding material, which I think is super helpful. So use cases, research, analysis, writing, sensitive business applications. Um and then the one I've used the least is the Google Gemini. So I think it's more for if you're you have using you know heavy Google Suite, multimodal tasks. I think it's really good at understanding images. So I've uploaded some images and had them uh decipher stuff. I've been like working on stuff around the house. I think it's better than ChatGPT at that one. Okay. Um and then uh last one that I just started using a little bit more is grok. I think grok is like a heavy lifter. It's not it, I never seem to run out of like it never times me out. So I always go to grok whenever I need to, you know, do a big project. So with grok, do you have to enter, do you have to utilize grok through the Twitter app? No, no, you can just set up your own, just like chat. Okay, that's what I thought, but I I have never used grok and I think I have access to it, but I've never used it, but I was curious if it was only app based through Twitter. Or I'm sorry, X. Yeah, no, it's uh you're good to go. You just gotta make an account. You might yeah, if you already you probably just have to open it under Twitter. Yeah, I think I think that's how they do it. You just do it, go right through Twitter and and they set it up and boom, you're off and running. So I've heard that people say that Claud is kind of the most pure because it doesn't go out onto the internet and it's not corrupted by things. Do you find that to be the case? That it doesn't have access to the internet, which causes it to be, I don't know. I'm I as you can tell, I'm probably not describing it the best. Yeah, no, I I'm glad you said that because I forgot about the other one that I use more than Google and Grok, which is perplexity. That perplex perplexity is hands down the best for like research. Okay. So I'll take I'll take research for perplexity and put it in a claude to write something better. And it goes out the internet. And I and I don't find that perplexity hallucinates as much. Perplexity really dials in and like fact checks fact checks itself. Whereas Chat GPT could be completely lying to you, so just be careful how much you lean on ChatGPT. Even with deep even when you click on deep research, which you only get used like 20 times a month when you have the$20 a month thing, and and uh I have it's told me wrong things for sure. Yeah, but yeah, Claude I think is like the purest it just has a thoughtfulness to it. It's hard to explain until you start you know I anybody listening, if you're into trying these things out, um try opening up a window of the three, maybe perplexity for research, chat for general use case, and then Claude for like writing, and just see what you like the best. It's interesting to use them side by side. And here's a tip that I'll give you that will probably open up. Yeah, this will save you a ton of money. Don't have AI open on multiple windows on your computer as you're doing other things because it takes a ton of CPU power. And um it it's anyway, yeah. It don't, don't, don't, don't do that, and you'll all of a sudden find your computer runs a lot better. Yeah, thank you for that uh tip because that definitely helped me out. I was like, man, I already need a new computer. Yeah, I I heard it from somebody else, and I was like right in the midst of like, I need a new computer. This thing is just bogged down, it can't handle, and all of a sudden I got that tip from somebody and I clicked out of everything, and I was like, oh, this is all right, we're okay. All right, well, we've conquered AI today, which is great. And uh content crib podcast number 13 is what they say in the business in the can. In the can. Cool. All right. Well, um, if you're listening to this part of the podcast, you've got to the end. Um, we are remember to take a look at contentcribrx.com and uh tell us what you think. Just leave us a uh a comment and tell us what how it all uh how it looks to you. This is a good one, yeah. It was great. Thanks, man. I'll see you. All right, see you.