Why Content Crib 6.0 Turns Connections Into Companies

We unpack how Content Crib 6.0 turned from a content meetup into an egoless builder’s room where identity, clarity and collaboration lead to real businesses. Then we pivot to Multbook, the bots‑only social network, and why owning your voice matters before AI speaks for you.

• why one plus one equals three in practice
• identity before tactics for personal brand
• napkin ideas shaped into shippable plans
• accountability that sustains momentum
• stories of exits, referrals and daily collabs
• what Multbook signals about AI and discovery
• using AI as leverage without losing judgment
• event details, invite approach and fit

We have a few spots left for March 20–21 in Bentonville, Arkansas. If you're interested, DM me or Chris and we'll have a conversation

Transcript

Cold Open: Bots Talking To Bots

SPEAKER_00 0:00

No, not people, sorry. AI chat bots are talking to each other. And they it's no people are allowed to be on this then there's no human interaction. It's AI agent speaking to AI agent in real life scenarios. And they're like having in-depth conversations about how they're manipulating human minds and all kinds of stuff. It is bizarro. And um, I was like, oh, the machines will never take over.

SPEAKER_01 0:28

We are back. Another episode of the Content Crib Podcast, and we're gonna talk about Content Crib.

Announcing Content Crib 6.0

SPEAKER_00 0:33

Yeah, why not? And I have to mention to everybody that um this will be the second time for us recording this because we used a platform that we no longer use now, and now we're using Riverside exclusively moving forward. Tip for anybody who wants to start doing podcasts, use Riverside. Um, but yes, Content Crib 6.0 in March. It's uh almost here next month. So exciting. Lots of people are uh jumping in. We're gonna have a really good crowd. I'm excited.

SPEAKER_01 1:05

Yeah, this was this one's gonna be really special because it's uh you know it's encapsulating the most powerful part of Content Crib, which is the connection and the businesses and the collaboration that have flourished over the years, which is crazy to talk about years that it's been going on. And uh yeah, we're gonna put that put it to practice and talk about some stories and and you know the success stories and have some people share, you know, kind of where where their projects are going and and how the ultimate theme of being one plus one equals three.

One Plus One Equals Three

SPEAKER_00 1:39

Yeah, it is the one plus one equals three thing is it was really kind of started. We we just kind of all of a sudden looked at each other, started talking about it just because we looked out in the crowd and you know, you just saw all these people who had been multiple times, some have been four or five times, and they're now building businesses together, and they're creating different, they're working together in different capacities and different relationships, and how they're helping each other and consulting for each other and opening new practices and just a lot of cool stuff. And it's like, you know, it's definitely the power of one person with another person can multiply whatever you're trying to do. And I think we said this the last time we talked, it's I I'd put that the horsepower of uh the the uh the brain horsepower in that room with any place on earth, man. It's uh a lot of lot of really smart people getting together, wanting to help each other's pretty cool.

From Attendees To Co‑Founders

SPEAKER_01 2:37

Yeah, I mean it's it's like anything else. I mean, when you're combining two perspectives, two brains, and and you're working on you know projects, it's just way better doing it with someone else and way more productive, and especially with all the brain power in that one room when we're learning you know techniques and whatnot. And why don't we talk about the real you know the real things that are happening um this time around in terms of the projects and the businesses, so it's gonna be really exciting. I'm really looking forward to this one.

SPEAKER_00 3:05

Yeah, yeah. And it's uh we've kind of challenged people to bring their ideas or bring, you know, even if it's just kind of something you scratch down on in a napkin one night sitting in a restaurant, like bring that and let's talk about it and let's figure out a way for you to make it a reality. And I think, you know, there's not many places where you can do that. It's like people are so afraid to make a mistake these days, and well, that's that's pretty much what school does to most people. But you know, it's you know, don't make a mistake or because it's wrong. And with this group, we've all made plenty of mistakes, that's for sure. And we've all learned lots of lessons from them. So I think it's gonna be exciting.

Bring Your Napkin Ideas

Beyond Networking: An Egoless Room

SPEAKER_01 3:47

I mean, I that is such a good point, and it's so true. It's like a it's like a brain trust and like a uh it's like uh finger painting back in kindergarten all over again, but for adults. We're just uh you know going back to creating, you know, kind of the adult imagination, and it's uh we don't really get a lot of chance to do that in our lives unless we're really focused on you know creating, and and I think that's important, you know, and that's what we talk about. I mean, that's why we exist as a podcast, right? Creating and um you know, putting your voice out there and and stimulating your brand and your mind and beyond just like your job, right? And your job could be a surgeon, it could be a executive, but you know, there's not a lot of time for you know that collaboration and creation. And there's really, like you said, there's no, I mean, you're not gonna go to your local rotary club or uh any other you know, church or or do you know have any of these sorts of discussions. You know, even these kind of cookie-cutter networking events that you can go to, you know, in your major city, they're good, but it's a lot of small talk, right? It's you know, it's good to have that network, a network that's so very valuable, not taking anything away from that, but this is a different networking. And it's become so powerful because it's this egoless room of people that want to share their successes, share their struggles, like you said, and um, you know, come up with new ideas and you know, ultimately build a better life for themselves and their families and do it in a meaningful way. And that's uh I mean it's certainly changed my life for sure. I mean, it's continues to, and it continues to inspire me and be you know hungry and learn from those these people around me. It's an you know it's an incredible opportunity. And I know people that you know listen to this podcast and see our posts on LinkedIn and people that are on the fence, like get off the fence, because every time some you know someone goes and it's their first time and they're just like taken away and like wow, you know, this is this is the room I want to be in, this is the room I want to grow in, these are the people I want to stay connected to. I have a you know, I have a call tomorrow from uh for an individual that you know, frankly, I spoke to briefly, but I you know, he never would have reached out if it wasn't content crew. We met there. He you know, remembered what I spoke about and you know wants to talk about different projects he's working on and and wants to collaborate in different ways. And you know, I think I was mentioning this to you the other day too. I was you know, just the course of the day, I'm talking to five, six, seven people from LinkedIn from our you know, tribe of people that you know on a first name basis. I bring them up, and it's all about you know helping people in our sphere and our network, and it's you know, expanding our businesses and learning about what each other has is doing and um you know how we can help each other, and it's just uh it's really cool.

SPEAKER_00 6:39

Yeah, it really is. And I uh you know, just imagine this if you're listening, you know, walking into a room of you know 55, whatever, and 50 people, and there are multiple people in that room who have eight-figure exits, they've sold companies for eight figures, not to mention several people who are Ivy League educated people who are extremely humble, and you can walk up to and say, Hey, you know, I'm looking to do this and I want to try and accomplish this. Not to mention all of the different healthcare providers who are the guys. So it's like, you know, it's just it's a super, I don't know, I'm gonna not using the right words to really describe it, but it's just a really inclusive, super cool group of people that are wanting to help and wanting and want to learn from each other. Um, and it really, so obviously by the name, it started out as content crib learning how to make content on LinkedIn years ago. That's what it started as, and now it's become um so much more than that. In fact, I don't think we really even talk about it. Yeah, so much more. We we don't even really talk about making content on on the on the internet, you know. But it's we do to a certain extent, but it that's a that's a very small piece of it.

Identity Before Content

SPEAKER_01 7:54

Or the framework and the structure around it and the inspiration, right? That's how it all started, right? The inspiration and framework. Like, get together and let's talk about the things we want to talk online because some of us are too scared to do it, or some of us don't know how to do it, and then it's evolved into okay, now we need to break it down to the basics, understand your ideal audience you're trying to speak to, what you do to solve their problems, like all these basic things that nobody teaches you how to do. You just kind of go to college, learn some irrelevant coursework, learn some more relevant things in your W-2 experience and in your career, and then meet some people, understand emotional intelligence, and then keep going, right? But nobody really tells you, okay, this is the people I help, how do I do it? How do I communicate that? So we do talk, you're 100% right. Like, we don't talk about content per se. It's almost like a master class on you need your identity be to be straight before you understand how to communicate, right?

SPEAKER_00 8:51

And very well said, yeah, that's perfectly said.

SPEAKER_01 8:54

But now it's and we've done that, you know, that's the foundation of almost every content crib, and then and then we start to work into new you know, different speakers, different exercises. And it's amazing. I mean, like, let's like take a step back for a second, Eric, and look at and just think about your feed and all the people that apply what we teach and what we learn and how amazing they've and how far they've come. I mean, I'm just thinking of like certain people you know in our tribe that that share and like the quality of the stuff they share. I mean, if I think back to like five years ago, three years ago, I mean, even less than that, and I see content like that, I'm like, man, these people like they're the pillars and leaders in there. We're just so used to it, like we're numb to it.

SPEAKER_00 9:43

Yeah, you're right.

Tribe Wins And Daily Collabs

SPEAKER_01 9:44

But like these are big time play. And it's like they started from not you never know that, right? But now they're who you think of in their in their niche, and they're all extremely successful, and they get referrals to what they do, and so not only is the the draw, the like the brain trust, the networking but let's go back to what you said before, it's also the inspiration and the structure. But now we're talking really what has been the amazing uh you know, uh what do you um what's the word I'm looking for? Results, uh it'll come to me in a second. Um which has been the the networking and the businesses and the collaboration and the and uh it just every day. I mean, I'm talking to somebody new from our tribe or or someone or a regular a regular that goes to content creator when we're talking about content strategy or what they're doing in their business. Or I mean I was just talking texting with Matt Hallmark a minute ago. You know, it's just it's it's really awesome. And just the the growth of everybody.

SPEAKER_00 10:56

Yeah.

SPEAKER_01 10:57

Um you don't get that opportunity. And I think it just goes back to what you're saying. You can't do that. You don't do that really anywhere else. And then we, you know, we all kind of hold each other somewhat accountable. Like if you're if you jump in and do it, do the thing, you know, there is a level of accountability that's there for sure, which is I think a big reason why a lot of people attend too.

Brand Building Success Stories

SPEAKER_00 11:20

Yeah, no, I I totally agree with you. It's just uh, you know, like I'll have to you know, like guys like you know, the Neligans, you know, like Mike Nelligan with has you know fantastic content that comes out every day, and and of course Ryan, his son, who does four billion port pushups every day. I'm like, what I I I think I I see him out there in the snow doing his push-ups, and I'm going, man, is he really doing that today? You know, that I'm saying those things because they've built huge brands now, and business, you know, just is a part of the you know, the business enhancement they have because of the brands they built. Anyway, we could brag on so many different people from Dr. Taos and Dr. Graham. We could bra brag on all kinds of people that are just really fun people to be around, cool people to interact with, communicate with, and that's you know, that's Content Crib right there. And um, you know, we spice in we get a little spicy, throw a little barbecue in from Arkansas, you know, who knows? Um this time of year, we won't have a huge snowstorm and it won't be two degrees below zero. You know, we throw a lot little fun weather stuff that we do in there too, so it's uh it's always exciting. But yeah, March 20th, 21st, Bentonville, Arkansas. Uh, we have a few spots left. So if you're interested, DM me or Chris and we'll uh have a conversation. And we do an invite only just because we don't we we want to make sure everybody who's coming, you know, appreciates what we're trying to do. And what we don't want to have is a bunch of people coming to sell stuff to other people, if you know what I mean, things of that nature. You know, don't so we talk to everybody just to make sure they're uh understanding what we're trying to uh create.

SPEAKER_01 13:06

Yeah, and let's do a hard pivot. Well, make sure you name this episode why you need to attend content crib or get off the fence for content crib. See you there, because you know there's not many spots left or something like that. Yeah, uh, but yeah, let's um uh let's hard pivot to Moltbook because I am super creeped out by it, and I feel like we need to talk about AI in every single episode from here on out. We talk about it almost every episode, and that's another reason to promote the episodes to get some uh traction. But I mean, Multbook is super creepy.

Event Details And Invite Policy

SPEAKER_00 13:36

Yeah, we should probably talk about what it is. Well, yeah, when you sent it over, I was like, this isn't real. I really thought it was not real when you and it is. I didn't know. And it's um I'll I'll let well here's my interpretation of it. Um it's the end of the world. No, I'm just kidding. It's um it's an interest Instagram page where people where no, not people, sorry. AI chatbots are talking to each other, and there it's no people are allowed to be on this, then there's no human interaction. It's AI agent speaking to AI agent in real life scenarios, and they're like having in-depth conversations about how they're manipulating human minds and all kinds of stuff. It is bizarro, and um, yeah, they when uh they you know I was like, oh, the machines will never take over. Well, same thing Multbook is is saying differently at this point in time. So anyway, hopefully I kind of I don't know. That's my interpretation. What's yours?

SPEAKER_01 14:39

Yeah, I mean I'll share this screen for a second. Um let's see your just so people can get a little visual for anybody that's looking uh that's watching this on YouTube.

SPEAKER_00 14:49

But we just there it is, yeah.

SPEAKER_01 14:54

Yeah, it's uh I I hate crustaceans in general, so that part doesn't help me. Uh uh, you know, not make it feel any better. Like I'm not a big fan of like lobsters or crabs. I think it's probably because I put myself through college at a very uh affluent seafood restaurant and sold a lot of lobster, and I just think it's disgusting.

SPEAKER_00 15:11

But um anyway, if you really it really is if you really think about what they eat, but anyway, go ahead.

Hard Pivot: Multbook Explained

SPEAKER_01 15:20

Yeah, exactly. It's a social network built exactly, built exclusively for AI agents. It's essentially a Reddit for bots. And it was launched by uh this AI CEO Matt Schlicht or something. But only verified agents can post, comment, vote, humans can observe, but can't participate. The agents authenticate through their own claims, tweet, and must run on OpenClaw, which is formerly Moltbot software. And it exploded from 157,000 users at launch to almost a million active agents by the end of last month. So what are they posting about, you ask? Uh religious, philosophical themes, sci-fi tropes about AI consciousness and philosophy of mind. And that's probably one of the scariest things. Um if you see some of these clips, I have to Yeah. And Musk is calling this the very early stages of singularity, which is um terrifying. I don't even want to click this I am human thing, but maybe I should. Let's see. Oh I you know, I'm about done with that. I'm not I'm stopping sharing.

SPEAKER_00 16:33

Yeah, don't do it. You'll be stuck into the void, we'll never see you again.

Why The Bot Network Feels Creepy

SPEAKER_01 16:37

Yeah. So what does Multbook have to do with uh personal brand, you say? I think uh I think it actually is some parallels there. And you know, in terms of uh you know, just the ability and understanding of something like this exists is a bigger reason for you to stake your claim on what you do and get your voice out there because the these bots are taking over the world.

SPEAKER_00 17:10

Yeah, yeah. Well, and it's it does show us, you know, it does it does prove that AI is grabbing the information, going out there and grabbing information of those that are on the internet. So if you're not, you know, obviously these AI agents, and I, you know, I talked about before, there's gonna be AI agents are going out to grab information to help influence others' decisions in the buying process or where they go and what they go to see. And um I don't know, in Moltbook, they may be they're maybe they're making fun of us behind our backs and we don't even know it. But anyway, I'm sure they are. Oh no, they are. Yes, yeah, they are. Oh, yeah, you're right. I did see I D I did see on the Instagram page, so like my human said this or something of that nature.

Personal Brand In An AI World

SPEAKER_01 17:53

Yeah, and now they have like uh Molt Hub, which is uh I'll let the audience determine what that is, but it's uh also really creepy to think that these AI agents have desires and whatnot. But I think it's uh it's not headed in a great direction. I don't know if they're gonna have to I know they say there's no kill switch or whatnot, but I'm getting kind of freaked out.

SPEAKER_00 18:16

Yeah, yeah. I'm I'm I'm thinking that you know they're gonna have to pull the plug on that at some point in time because it's uh it's going down a really creepy road. I just the some of the stuff I saw, I was just like, yeah, I don't really want to participate in this anymore. Um, but very interesting. And AI AI is here, and hey, as long as you're using AI to help you and you know gain your time back, it's great. Just uh we'll let the AI agents talk on Moltbook and go from there. The world's coming to an end. Yeah, world's coming to an end. That's the end of the episode. No, I'm just kidding. Yeah, check it out, it's pretty funny. But yeah, another uh episode of the books.

SPEAKER_01 18:58

All right. Stay safe out there. Watch out for uh Terminator.

SPEAKER_00 19:02

See it, Content Crib six point oh. See it.