The Content Crib Podcast

AI Agents At Work

Eric Anderson and Chris Grosse Season 1 Episode 36

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0:00 | 17:59

AI is moving fast, but most people are still using it like a toy or worse, using it to pump out fake content that quietly kills trust. We dig into a more useful approach: keep the creative and relationship building work human, then use AI agents to take the repetitive tasks off your plate so your real voice travels farther.

We talk through how we’re using agentic AI to canvass YouTube from creators we follow, summarize what matters, and turn that into content ideas tied to what’s happening in our businesses. We also get specific on operations: automated sales reports, trend scanning, comparison tables, and document workflows that used to take hours of spreadsheet work. The point isn’t “more output.” It’s better decisions, faster execution, and getting time back every week.

Then we hit a hot topic: AI videos and “actorless” ads. Our take is simple. Authentic video still wins because viewers can feel what’s original. The edge is using AI to edit, clip, repurpose, and post your real recordings across platforms, not replacing yourself with an avatar.

We also compare tools and models we’re actually using, including DoAnything.com, Manus, Claude, ChatGPT’s improved image generation, and Gemini, plus the reality of throttling and usage limits. If you want a practical, no-fluff guide to AI productivity for creators, sales teams, and business owners, press play, then subscribe, share this with a friend, and leave a review with the one task you want AI to automate next.

Human Tasks Versus AI Fakes

SPEAKER_01

And I think what's great is, you know, being able to understand the difference between using AI the wrong way and using AI the right way. And I think that, you know, we talk about that a lot, but I think it's really important. Um, because what you're doing is, I mean, obviously it's what we talk about, but just so people in the audience understand is you're sticking to the humanized tasks, you know, doing them and creating them. You're not automating some fake AI videos. I mean, of course, you know, you've done those in the past. They're humorous, but for the most part, when I talk when you're you're doing these things to, you know, use your use clips from our podcast or use your own clips from different speaking engagements that you do.

SPEAKER_00

And we're back.

Building Agents For Research Reports

SPEAKER_01

We're back and we're gonna talk about some AI again because uh we're finding really cool ways to uh utilize it and why not share it, right? People are wondering. I still feel like AI utilization is still pretty pretty low, but you know, in terms of people using it on the daily, like effectively, outside of I don't count really chat GPT or just LLM. So yeah, let's hear about all you're doing.

SPEAKER_00

Yeah, I I've gone down a rabbit hole where I'm trying to essentially instead of hiring contractors and to do a lot of these things, I'm I'm using AI agents, and um I've created an agent to basically canvass the entire internet, all YouTube videos of the creators that I like. I'm having it canvas all of them, get all of the things that they've done that day, and then I'm summarized by contrasting and comparing what I'm doing in my businesses to create content possibilities, like just you know, suggestions on what to do, whatever. And it's like I used to go out and watch all those videos, and now I don't. So um, I still sometimes do, I I enjoy it, but it's it's I believe in the next three to four months I'm gonna have so much of my time back on so many different levels, um, and not to mention financially not having to hire outside contractors to do a lot of stuff or assistants to have do a lot of this stuff. Um, and no, I'm not firing an assistant because I don't have an assistant right now.

SPEAKER_01

But um I was gonna say your daughter's everything.

SPEAKER_00

Yeah, no, no. She actually I showed her a bunch of this stuff and she was blown away that of this different things that she could incorporate her business, you know, things like that. So um, yeah, and I'm I'm I've created an agent to um scrub all my reports and create now my sales reports for my reps, which we had before, but now I'm having it look and scan trends and comparison reports and where business is going and all kinds of different parameters that I built. It took some time to build it, but it's just all getting emailed to my email once a week, and I don't have to go out and do it myself, and I don't have to go out and guess anymore, which is really the whole reason why I did that because people would ask me questions, I'd go, Well, I think, and uh, I'm I'm sure it's this or I'm sure it's that, and it and it it wasn't so yeah, I I am I completely believe that I'll have an agent for just about everything that used to take just menial tasks, you know, just crazy things like I need to take a spreadsheet and do this and find this out and that and that and that and send it on. Some now I'm gonna have an agent that does it. It's pretty cool.

SPEAKER_01

What's the yeah, what's the um biggest like wow, I can't believe that they can do that for you situation.

Why Real Video Still Wins

SPEAKER_00

It happens about once every two hours. Um you know what it is is and this is the thing that it that everything that you say, oh, I'll just do it myself. Like every little thing you say, well, I've just turfed that off the side, you know. Before you know, people tell you, I mean, I've I've had assistants and people have told me left and right, like you just need to have an assistant do that. Well, all those tasks can now be done by an agent and done whenever you want, whatever time. They're never sick, they're never lost, you know, they're not late in traffic. They're all these different things that you used to deal with, and it's you know, I I don't have a certain one that I say, oh, but you know, one of the biggest things, this is the one I'm tackling right now, is video editing and um and content posting. That's gonna be I'm in the middle of it right now, and it's gonna get to the point where I'm gonna be able to just wake up every morning and all my content that I've generated through video or or written is gonna be across all the platforms and ready to go. And I'm not gonna have to sit down, schedule it, and do all that thing kind of stuff, which is really it's hours of work.

SPEAKER_01

Yeah, I mean, and I think what's great is you know being able to understand the difference between using AI the wrong way and using AI the right way. And I think that you know, we talk about that a lot, but I think it's really important because what you're doing is, I mean, obviously it's what we talk about, but just so people in the audience understand is you're sticking to the humanized tasks, you know, doing them and creating them, you're not automating some fake AI videos. I mean, of course, you know, you've done those in the past, they're humorous, but for the most part, when I talk when you're you're doing these things to, you know, use your use clips from our podcast or use your own clips from different speaking engagements that you do, um they're human items, but then you're automating the stuff that that can help you know make it more efficient to get your media out there. So that's the really important part for people to understand. It's like, you know, I you know, we we're the video people in terms of video outbound to book more meetings, ultimately, you know, close more deals. And I just never adopted the automate the AI video tools that are available. I just still believe in that you know, record yourself. It's we still have a couple years left of that. I think I really do believe that of that being an effective tool for communication because people, you know, you know, won't um I just think that the A videos are still look too fake. Even some of the ones that are real that look really real. Um anyway, long story short of saying it's a great lesson for everyone to understand, you know, automate the things that you can to continue to get your human voice out there.

SPEAKER_00

Yeah, I think the reality that kind of struck me a few days ago was when you're doing AI videos or whatever that is, it's never real and it's never going to become I just don't think it's gonna become something that people say, oh, you know what? I can't wait to engage with AI videos because there's actually real human, genuine videos out there, and I'm gonna go find those. And you know, it's it's the video of your you're talking and your cat's walking behind you, or you know, you you you're sitting there and you know your hat falls off, or whatever. You can make AI do that, but I don't care what anybody says. That's just if people get a sense that something's original, they're gonna watch it in a second. They just are. And if you're competing, you're always gonna be a leg up by doing that. I mean, I get AI videos all the time on social media from different sources, and I'm like, yeah, I'm not really interested in this. And I don't watch. I mean, it's it's just it's it's it's a weird paradigm right now because people they believe more is better in the AI world and making more videos with AI, you know, characters or whatever that may be. But until the day somebody goes, Yeah, I'd rather watch those instead of somebody real, I don't I I just don't see it anytime soon.

Tools Trends And Document Automation

SPEAKER_01

Yeah, I mean I'm seeing more and more of like the actorless ads, right, with the commercials that are just you know no humans, they kind of bother me a little bit. Um, but I guess they they're effective for them. They just kind of like make the graphics look a little better or make their product look a little better and just kind of fluff off the fake human beings in the background. But I guess we're just gonna have to get used to that part of things. Yeah. Um yeah, I mean it's in terms of um you know specific tools, like what most recently have you used like that you can name that you've really you know, Claude, obviously, uh, but any others?

SPEAKER_00

Yeah, so I have an agentic AI agent thing that I use called do anything.com. Um there's another one called Manus M-A-N-U-S. That's another one. It's it's essentially will go out and I mean it will so one of the things I asked do anything.com today, and I don't get anything from do anything.com today, I asked it today to create a report about something. It will go in and log into my email, scan all my emails, find the pertinent information that it needs. It will construct the spreadsheet that I want, and boom, it's sitting there in my inbox or wherever I want to have it. That used to take me forever. I mean, I would have to pull together information, I'd have to figure out, you know, oh, did I duplicate this or did I do that? You know, does AI make mistakes? Yep. But once you correct that mistake, it never makes it again. And it's you you can get you perfect it to the point where you just say, oh, okay, all this menial information is now all together in one place, filtered and drawn out correctly the way I want it, and then I can send it to whoever. And that's for me is huge. I, you know, and then I'm gonna get really crazy here. I'm gonna I'm going to moving forward start trending, start to understand trends. I'm gonna forecast things that I wasn't able to forecast before, which helps tremendously in allocation of you know people uh and you know, hiring and all that type of stuff. And I'm gonna have those reports be generated for me by AI by taking in all kinds of different parameters and factors. And yeah, it's just pretty amazing. I can tell you the other thing I do with it a lot is I um I've created another agent. My wife says I need to get a hobby, but uh I've created another agent that anything legal, I have it go out and analyze things legally. I have it, you know, it's our you know anything that I would have sent to a pair of legal before, I now have a report that generates the that generates summaries on legal things that we should be watching out for, and I screen it for any kind contractual stuff that I do as well. Which, yes. Do you need a lawyer to look at final absolutely you do? But just generating opinions about things, it's the greatest thing ever.

SPEAKER_01

Yeah, it certainly has helped, you know, the reporting aspect of it and you know the CSV file manipulation or creating a Word docs has been amazing. You know, I've I've done some great analysis on like the service level of us as an operation, or um you know, just like really nitty-gritty, like down to like specific SKUs, like pretty easily, like a couple minutes. Yeah. And then you know, digestible for ops team to take a look at, or as a tool for uh sales to present to potential clients to be like, hey, look at these numbers. This is the last month of our you know, service levels is in depth, uh, you know, it's it's you know, it's obviously HIPAA protected and all that. It's not you know information that's not you know, not you know, just numbers, right? It's not patient data or anything, but it's um it's fantastic. It's uh really different different ways. I think I think not enough people are using AI for manipulation of documents or you know Excel files or whatnot. They're still using it with like the emojis of you know the LLMs and the chats and the grocks and whatnot. Um and you know, actually ChatGPT just this week stepped up their image game, by the way. Have you noticed that? Yeah. You're probably off ChatGPT, so you don't even notice that.

SPEAKER_00

No, I I I use ChatGPT for images. That's literally one of the only things that I saw down at the bottom. What exactly is going on with it?

SPEAKER_01

Uh yeah, so um they just released um a new image model uh just came out, so so 2.0, and it's actually friggin' really good. Like I made a we're doing a peptide webinar in a month, and I just put together a quick, you know, make a proof of a you know, this doctor's image with our logo, the dates as like a one sheet I can send out, and it's like fantastic. Like down to the details, like his not just like his picture, but like him standing there and it's like proportionate to everything, and like one sheets and product spotlights. Um really, really good. Because I'm usually not a fan of ChatGPT's image generating, or they would just like it would just freeze out and say, like, we ran out, we can't do this anymore for you.

SPEAKER_00

Yeah, yeah.

SPEAKER_01

Um, but I did the pressure's on on to them because people are leaving uh ChatGPT at like an alarming rate. Yeah, record level.

SPEAKER_00

It was like I saw something like 2.95.

SPEAKER_01

Yeah, over two and a half million users abandoned the platform due to insane.

SPEAKER_00

Yeah, I saw that. They they had essentially um I can't think of the word right off the top of my head, but they basically removed it from their computer. Yep. Which is de-enrolling. That's what it is. De-enrolling. Not re-enrolling, de-enrolling, um, in ChatGPT, which is crazy. Remember, they were just if you remember, they were the the juggernaut, the rocket ship, they were doing so well, and now times can pass you by quickly.

SPEAKER_01

Pigs get fat, hogs get slaughtered, you know, and they you know allocated all their usage to certain government organizations and then kind of dumbed it down for the rest of us, and people started to discover how great Claude is. But, you know, stepping up their game again, so it's good to see. And then now Claude is you know throttling my usage. So uh yeah, it's just uh you know, it's a game. So using Gemini is still pretty good. I use Gemini too. It's pretty good at images as well.

SPEAKER_00

So well, you do you are right about Claude and it's throttling down your usage. I mean, I just went out and tried to do a comparison report of some things, and all of a sudden it was like a popped a little thing that said, you know, you're you're at your usage limit. I'm like, man, I didn't use it that much.

SPEAKER_01

Yeah, it's uh you know, they have like peak throttling hours and like all this stuff, but it's um it's getting pretty annoying, yeah, to be honest.

SPEAKER_00

Has that is is that just started that way?

SPEAKER_01

Yeah, I mean how many people might you know, massive demand is just overloading the server from people that are that moved over, so it's just just insane, you know, how many people have moved over from it.

Content Crib 7.0 Invitation

SPEAKER_00

Yeah, yeah. Um well I'm just I'm like I said, you know, anybody who's at all wants to learn about AI or any of that stuff, go do it. I mean, you you're gonna make yourself a a much better source of in anything. If you're not taking AI and utilizing it in your day-to-day, you're gonna pass you by. And what I mean by that is it's just gonna help you create, be be a better, more productive person, employee, business owner, creator, whatever you want to say. That it is, and it you're not cheating, you're taking menial tasks and letting it the AI do it, and then you can focus on what you do the best. And that's really what it's all about.

SPEAKER_01

Yeah, I totally agree. And we should tease like uh some of the things that we'll be teaching at Content Crib. Like we'll be doing a lot of this stuff for the next round coming up in October. We'll be here before you know it.

SPEAKER_00

Yeah, I mean, you listen, it's it's it's 7.0 is gonna be really it's gonna be a very cool thing in the respect that we're gonna be teaching a lot of stuff about productivity, what to do, how to do it, why you do it in certain ways. But what I'm excited about is you know, people who are gonna bring what they're doing and they're gonna stand up and go, well, yeah, I do this, and people are gonna go, ooh ah. I mean, this is gonna be the ooh ah meeting and what you can take away just to transform how you do your business. It's it's gonna be I'm looking forward to it. And the signups are flowing in like crazy. So if you're listening to us right now, and if you want to, you can just DM us here on YouTube or any of the platforms or on LinkedIn, Chris or I, you know, just DM us about Content Crib and so we can have a conversation.

SPEAKER_01

I got a personalized video from someone that wants to attend today.

SPEAKER_00

There you go.

SPEAKER_01

Um three-minute personalized video. I couldn't believe it. I didn't get to finish watching it. We had to jump on and record from Mike Zimmick. So shout out to him. Hopefully he can make it. He's battling um between two different shows to make his final decision, so I'll have to connect with him and see if I can push him over the left.

SPEAKER_00

Yeah, yeah. Well, he will learn a lot more at Content Crib 7.0, I guarantee you. Yeah, so if you're again, if you're listening right now, uh Content Crib 7.0 is October 16th and 17th. We are back in Bentonville. And here's the reality, everybody. Once we do this one in Bentonville, we are gonna go to a yearly uh yearly frequency, which is gonna be really cool in the respect that we'll be able to really action pack. I mean, not that we didn't before, we certainly did before, but this one, you know, this this this one in October, we're not gonna be until you know a year from now. And where will we be? We'll see.

SPEAKER_01

I can't wait, man. It's gonna be great.

SPEAKER_00

Yeah. Lots of fun. So I guess with that, that's a wrap.