"Nice Business!" Podcast

Trust Fuels Growth: Inside MALK’s Journey From 6 Employees to 9X Revenue

Richard Train Season 1 Episode 4

When Jason Bronstad stepped in as CEO of MALK Organics, the company had a 45-day shelf life, a thousand stores to serve, and a shrinking team of employees. 

The easy path would have been cutting corners with materials and employees. Instead, Jason doubled down on clean ingredients, transparency with his team, and a culture built on personal dreams.

We ask Jason how he turned chaos into clarity: personally driving payroll checks across Texas, co-manufacturing for national scale, bringing in the right experts at the right time, and creating a “Dreams Wins” culture channel that fueled loyalty through turbulence. Along the way, MALK grew from three SKUs to fourteen and 9X’d revenue… all without compromising its identity.