"Nice Business!" Podcast
“Ruthlessly” use human kindness and decency when becoming the best business owner/manager you can be. After all, would you rather be loved or feared by your team?
Richard Train from Richard L Train Consulting, LLC talks with Jim Bob Howard about how to help business leaders uncover those pesky "drama problems" that quietly drain performance: poor communication, disengaged teams, toxic staff dynamics, or leadership gaps no one wants to touch, and how to overcome them.
"Nice Business!" Podcast
The 24 Hours That Can Change a Company - Crisis Management for Business Leaders
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A strong business can take years to build, but one unexpected moment, one public mistake, or one fast-moving rumor can put everything at risk.
In this episode of the “Nice Business!” Podcast™, hosts Richard Train and Jim Bob Howard sit down with crisis management PR specialist Jennifer Rice, co-founder of JNR Communications, to talk about the moments every business hopes never come and why preparing for them is one of the most important leadership responsibilities. From social media firestorms and damaging reviews to workplace incidents and public controversies, Jennifer explains how quickly a situation can escalate and how easily silence, delay, or the wrong response can make things worse.
This episode challenges business owners, executives, and leaders to stop assuming “it won’t happen here” and start building the systems they will need when it does. It is a powerful reminder that trust is not protected by luck, but by preparation, and that the way a company responds in its hardest moments often defines how it will be remembered long after the crisis has passed.
Topics Covered:
00:00 – Episode Snippet
01:08 – Introducing our guest, Jennifer Rice
02:03 – Who is Jennifer Rice?
03:03 – Real workplace disruptions that can turn into crises
06:29 – Why online reputation matters
08:34 – Step 1: Identifying your top five business risks
09:48 – The importance of social media monitoring tools
12:01 – Key parts of a crisis plan
21:29 – How to craft an honest statement without oversharing
23:25 – Why you must speak first or others will tell your story
26:34 – The three biggest mistakes brands make in a crisis
30:00 – Protecting your people
31:46 – Updating your crisis plan
32:16 – Different industries, different crisis risks
34:13 – What not to do in a crisis
35:11 – Why bad responses destroy credibility
36:22 – How to contact Jennifer for crisis support
38:05 – “Clarity is kindness” in leadership
About Our Guest:
Jennifer Rice is a crisis management PR specialist and co-founder of JNR Communications with over 30 years of experience helping brands earn meaningful media coverage. What sets Jennifer apart is her relationship-first approach. She focuses on building long-term relationships with journalists and believes earned media should support real business goals, not just look good on paper.
Connect with Jennifer Rice:
- Web: https://jnrcommunications.com/
- YT: https://www.youtube.com/@JenniferRiceMedia
- LinkedIn: https://www.linkedin.com/in/jennifer-rice/
Connect with Richard Train:
- Web: https://www.richardltrainconsulting.biz
- FB: https://www.facebook.com/profile.php?id=61578616461967
- LinkedIn: https://www.linkedin.com/in/richard-train-b39501349
Connect with Jim Bob Howard: