Under the Barbell, Over the Bullsh!t
Welcome to Under the Barbell, Over the Bullsh!t -- the podcast where 2 coaches, Sophia and Kristin, cut through the noise of the fitness world and empower women to live for more than a before-and-after photo.
If you feel like you're hopping from diet to diet like it's your full-time job, or have ever thought to yourself:
"There's so much conflicting information out there, I just don't know where to start."
"I've always been taught to just eat less and move more, but it's not working."
"I'm over diet culture but still want to get strong."
"I just want answers about fitness and nutrition without the gimmicks"
"I want to focus on what my body can do, not just how it looks."
"I'm sick of the scale dictating my mood."
This isn’t your average health podcast. If you're ready for strong opinions, simple sh!t that actually works, and zero shame — pull up a seat, grab your coffee (or your pre-workout) and hit play.
Your new anti-diet culture BFF's have arrived.
Under the Barbell, Over the Bullsh!t
5: Shady Marketing in Grocery Stores
In today’s conversation, Sophia and Kristin start off by sharing recent stories and things that have been going on in their personal lives. Then, they transition into a discussion about the complexities of marketing in the food industry, particularly focusing on misleading and shady labels and claims. Sophia and Kristin emphasize the importance of being an informed consumer, understanding food labels, and recognizing the tactics used by marketers to influence purchasing decisions. They provide practical tips for navigating grocery shopping and making healthier choices, ultimately encouraging listeners to cultivate self-awareness and curiosity about the products they consume.
Key Takeaways
- Marketing tactics can be misleading, especially in the food industry.
- Understanding food labels is crucial for making informed choices.
- High protein claims on products often do not reflect true nutritional value.
- Kristin’s “high protein check”
- Self-awareness in shopping can lead to better health choices.
- Whole foods are generally a healthier option than processed foods.
- Curiosity about ingredients can help consumers make better decisions.
- Fear-based marketing can lead to unnecessary restrictions in diet.
- Sustainable eating habits are more beneficial than restrictive diets.
Chapters
00:00 Introduction and Personal Stories
21:36 Navigating Bullshit Marketing in Grocery Stores
29:30 Misleading Marketing in Food Products
31:26 Defining Healthy Eating
36:26 The Truth Behind Gluten-Free Labels
39:26 Understanding Food Labels and Claims
42:39 Fear-Based Marketing Tactics
45:06 The Plant-Based Dilemma
48:00 Practical Tips for Informed Eating
Welcome to the UBOB community and movement! You can expect a new episode every other Tuesday!
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Email us at ubobpod@gmail.com with feedback, questions, topic ideas!
Your Anti-Diet Culture BFFs, Sophia & Kristin