The Health Coach Sales Lab
Welcome to the Health Coach Sales Lab -- the place where health coaches and wellness pros go from learning to earning. I’m Jamie Jones, and in each episode, I’ll break down simple, actionable strategies to help you sign more clients and grow a thriving wellness business.
The Health Coach Sales Lab
If I Had 30 Days to Get Health Coaching Clients, Here’s Exactly What I’d Do
Discover the straightforward path to getting health coaching clients in just 30 days by focusing on what you already know how to do—coach people. This simplified approach eliminates complex marketing strategies and instead emphasizes direct connections with potential clients.
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Hello everyone, welcome back to the show. I am super excited you're here Today or this week. We are going to be talking about, if you have 30 days to get health coaching clients, what I would suggest you do to get there. So let's just say that you came to me and said you know, I've got 30 days to bring in real clients. What do I do? Where do I start?
Speaker 1:I would first start by saying I would not hand you a checklist. I wouldn't hand you, like I would not tell you to launch a group program and I definitely wouldn't point you to Canva templates and funnels and all of those things. I would ask you a different kind of question, and that question would be what if, for a moment, we took off all the noise, like we took all the noise off the table? None of that stuff, none of the brand colors, none of the sales psychology scripts um, no big launches, nothing like that. And what if we came back to the part that you're already good at, the stuff you've already learned, which is coaching, just simple coaching, supporting people, just that's it, that part, that is the only thing? And then I would ask you if you already have the skill, why not use it. Why complicate things with all of those other things that are complicated? Right so, right now, all of those other things that are complicated? Right so, right now, in the simplest, most direct way possible, how can we get clients and I'm not saying all of those things to start too small or, you know, not set yourself up for success? I say that because this is by far the cleanest path forward. You don't have platforms to build, you don't have an offer to come up with. It is just you doing what you've already learned how to do. You don't have to learn how to coach. You already learned that in school. And that is where I would start, not because you know it's definitely easier logistically, but it also gives you the experience that you actually need the real clients, the real conversations, and that builds momentum. And if you're not sure how to get those first few people in the door, that's what we're going to walk through here. So don't worry.
Speaker 1:But first let's talk about what it really looks like to bring clients in in 30 days, without all the extra and pressure and all of those other things, just steady, human business building from the ground up, right? So step one is we're going to offer one-on-one coaching and that's it. If you don't have any clients right now, I do not want you to worry about all those other things. I want you to do what you know how to do, which is coach clients, and our full focus will be on finding one-on-one clients until you do. You know that is your full-time job. It's not a fancy online course. We're not even worrying about passive income right now. We're worrying about one-on-one coaching period Because that gives you the clearest, lowest friction path to building something that actually supports you. You're going to make the most money doing that, like you're.
Speaker 1:I see so many people spending a lot of time building and launching and trying to make $37 in a low ticket price. Uh, you know product which works once you have an audience, but that is not what you start with, right? We're going to start with one-on-one coaching because it is the easiest thing to do, like I've said, and you also get paid more than $37. So it's also the most profitable thing to do, so it really makes the most sense if you think about it. So I know you might be tempted to create something bigger. You know, maybe you would love to create a course or a signature method or an eight week transformation, but we're going to pause first and not do that yet. You can totally do that later, but we don't need to do all those things just to help someone right away. Right? We don't need portals and workbooks and email sequences. We just need one person. One person who is ready to pay for your help and who is ready, in a clear way, to work with you and you're going to support them and that's it. So most health coaches already have those skills and they just need the structure.
Speaker 1:Like that is what the one-on-one coaching offers you. It helps you by not having to write curriculum. You don't have to map out modules and all of those things. Having to write curriculum, you don't have to map out modules and all of those things. You just need a way for someone to book a call with you, pay you and then start. Right, it's super simple and that might even sound overly simple, but I would argue that it's what most people skip way too quickly. Right? Because when you work one-on-one, you learn what you're good at saying. You learn what actually helps people. You learn what might be confusing actually in, what's energizing you, what drains you. That's what you can only learn, those things through actually working one-on-one with people and that's the kind of clarity you can't find just in your notes or taking another course. You only get that from doing the work. And here you know, here's what I've seen play out again and again.
Speaker 1:Number one is the fastest way to build trust because there is nowhere to hide People experience your presence, not just your marketing, and that's huge, like if they're just following you online. They're experiencing your marketing and your content but they're not experiencing your presence one-on-one. And that is the fastest way to build trust. That's the fastest way to get referrals and that is people working for you to bring your business right. That is the dream. So the fastest way to build that is through one-on-one coaching. It's the easiest offer to sell. You know, especially when your audience is small or still forming, you need a large audience, whether that's through ads or through what you've already built, to fill a group program, to get enough sales on that low ticket item that I was talking about to make a difference. You know it is harder to do those things and, um, it is much easier to offer one-on-one coaching to a small, informing audience and it, like I said, is the most likely to lead to referrals because the people feel really supported by you. It's personal, and personal support tends to ripple, and that's awesome. It's also the best container for you to get real reps in, you know, like strengthening your muscle of coaching, and that is where you really figure out where your process is, and that is invaluable.
Speaker 1:So if I had 30 days to relaunch or to start fresh, I wouldn't waste time polishing a funnel. I would not create a low ticket anything. I would just build one-on-one clients. That's the only thing I would do. I would spend the next four weeks finding people to deliver it to. You. Totally don't have to wait. You could start that right away, like today, and that's exciting.
Speaker 1:Number two, I would get in touch with actual humans, and this is the part where the plan unravels. It's the part where most coaches start to hesitate, because it is the part that can feel a little nerve wracking right, talking to people and really being vulnerable in that way, and a lot of times we'll get swept up like tweaking the Canva graphic or rewriting the Instagram caption or whatever. Whatever we can find ourselves to do, to procrastinate, and but you know, if I really needed paying clients this month, I wouldn't wait for my content to carry the weight, because I think we expect that a lot. We expect our content to bring us clients, but we have to do more than that. I wouldn't cross my fingers. I wouldn't hope that the algorithm decides that I've earned visibility this week.
Speaker 1:I would make a list, not a fancy spreadsheet, just a list of names and names of people that I can reach out to anyone I've ever supported, formally or informally. You know a friend who asked for supplement advice, or a coworker that I helped with something with their health. You know a past classmate who said I should really work with someone like you. Um, I would write down everyone that I could think of and then I would widen the circle. I would do former colleagues, practitioners I trust, mentors, community members. You know people in our neighborhood, anyone you can think of, friends who have, you know, know what I'm doing, friends who don't know what I'm doing, all of the people and the key is I wouldn't message them with a pitch.
Speaker 1:I would reach out like a person, like something like hey, whoever, hey, julie, I am opening up a few coaching spots this month and I help people you know who have struggled to stay consistent with their health routines, especially when life feels unpredictable, or they're overwhelmed or they're burnt out. And if you happen to know someone who's in that place, I would be so grateful if you pass my name along. That's it. It doesn't have to be polished, it doesn't have to be perfect. It just has to come from a place of clarity and has to come from a place of presence. And it is that simple. And here's what tends to happen when you do this People will respond, sometimes not right away, and sometimes they won't respond at all, but I think you'll be surprised that you will get good feedback.
Speaker 1:It can also come with surprising reflections, sometimes like oh my gosh, that's exactly what I need. Like can we talk more about what that support looks like? And you really don't need a giant audience for this to work. You just need that list of people and you need to reach out to them and read their words and consider what it would mean to work with them and let them know what those things are. So send that DM, record that voice note, reach out one by one, use your spreadsheet so that you can keep track of who you've reached out to, and don't reach out just once. Follow up if they don't answer you, because sometimes I do this all the time. I read a message and forget, because then my daughter walked in the room or whatever, and sometimes you need to like knock, knock, knock, hello one more time for them to bring it back around. Right, it's not their lack of response doesn't mean that they're not interested, it just means that maybe they got swept up in something else. So you can kindly follow up and just keep that spreadsheet going and do not stop until you have a full roster of clients, whatever that might mean for you. You also need to decide how many clients is a full practice for you, because then you can start a wait list from there, which, again, is the dream.
Speaker 1:So step three is to keep the offer lean and clear. So if someone wanted to start working with you this week, like truly wanted to start, if you talk to someone today and they say when can we start? Could they actually start with you? Could they find the offer? Could they actually start with you? Could they find the offer? Could they understand exactly what it entails? Like, what is your one-on-one coaching program? Could they pay for it easily? Do they know what happens after that? Because for a lot of coaches, that's not the issue that they think it is. They think that the problem is visibility or pricing or niche clarity. But when someone is ready to say yes and the next step isn't clear, that's the real friction. So I would keep the offer lean and focused.
Speaker 1:So you need to decide is your coaching weekly or bi-weekly? Which one of those feels sustainable to you? Which one also builds momentum faster? Like, bi-weekly might give the space to integrate, but weekly might build momentum. So you just kind of have to integrate, but weekly might build momentum. So you just kind of have to figure out what that is for you. If you've already worked with clients, maybe you know your method. But if you haven't, you should think through do you want weekly or bi-weekly? Do you have a form of in-between session support? Like, is that going to be Voxer, which is a voice messaging app? If you haven't heard of that before, a lot of coaches use it. Voice messaging app If you haven't heard of that before, a lot of coaches use it. Is that email? Is that text? Or maybe it's nothing. Maybe you don't want in-between session support. I think a lot of most coaches offer that. But that's just something you have to decide.
Speaker 1:And then just a clear focus what are you helping them with? Is it more energy? Is it consistency, is it digestion, Is it weight loss, like what? What are you going to be helping them with? And then you have to go for pricing, and this is where a lot of you know energy gets lost and where a lot of coaches disappear into the shoulds. And what should I charge? Um, what makes me look legit? What you know? All those questions, and I just did an episode on pricing and the beliefs I hold around that and how I think we should be thinking about that. So if you haven't listened to that episode, I would go back and listen to that, because a lot of people said it was really helpful for them to hear those thoughts. But still, we need to set a price right. We need to pick a number that lets you show up. Well, not the lowest number you can stomach or the highest you can justify, just the number that lets you be present and consistent and grounded inside that work. So you have to set that number, and then it's your job to make it ridiculously simple, to say yes, you know, and after that you start working with people, and that is wonderful. So that is the next step.
Speaker 1:After that, step four, though, is talking like a human online. You know, if you're going to show up online right now and you don't have a big audience or a brand or anything like that, the most effective thing you can do is just speak like a person. So, instead of you know, trying to master someone else's content formula, I would just ask what would I want to hear if I were on the other side of the screen, if I was feeling stuck in a loop of my own health, or scrolling while I'm waiting on the laundry to finish, what post might make me pause, even for a second? That's where I'd start. I would notice your patterns, that your clients reflect back to you, or just ones that you're seeing online. If you don't have clients yet, I would do research in that way. I would scroll through and just see, and I would ask questions in Facebook groups.
Speaker 1:If you're in, like if you have moms, I would join mom groups and ask what are y'all really struggling with? Because you really want to speak in their language and you really want to. Um, that's how you catch their attention, right? If you're like oh, I've literally thought this and now she's telling me this is a solution, that I'm going to read this right, and I would talk about your own rhythms too. You know, not to position yourself as the perfect person or anything like that, with the perfect routine, but to show that you're also practicing alongside them, that you know what it feels like to try and then to adjust your routines and try again and find out what works exactly for you, and you can share that with people, and that's what they really want to hear, because that is super real. So I would just point out that converse, that conversion, comes through connection. So when they connect with you through what you're talking about and, uh, just feeling like you're, you're like them. That's a really big part of the equation. So instead of thinking like how do I sell this offer, then I would instead ask how do I help someone take the next step? And that shift might just change the way you write entirely, and I think that maybe people would latch onto that and really realize that you might have the answers they're looking for.
Speaker 1:So so to recap a little bit, if you've been circling the same questions, you know, and really trying to figure out why things still feel slow, or why the traction hasn't picked up yet, or why the clients aren't quite coming through, then I would suggest that it might not be a strategy problem. It might just be that you've been building too far away from the people, and this is something I talk about a lot. That's exactly what we're doing when we're building. All of the back-end stuff is we're away from the people. So when business starts to feel stuck, the temptation is to zoom out and to then say, oh, maybe I need a clearer plan or a bigger idea or a different niche, and maybe I need to restructure everything or rebrand or you know all of those things. But that's away from the people, that's on the back end, that's in your office alone, and sometimes the clearest momentum just comes from making things smaller. So I would say, if you've been spinning and you've been caught in that loop, then just consider starting there.
Speaker 1:Consider who do you already know? What would it look like to coach someone? Like starting next week? Are you able to actually do that? Do you have a simple enough container? And then the backend stuff like for them to pay you and all those things Also just had an episode about that.
Speaker 1:So if you want to listen to that, it was like the bare minimum things you need to start coaching. So if you haven't had any clients yet and you're wondering about that, I would totally listen to that episode. But you know, there's time to refine these things later. There's time to grow, there's time to build that group program and there's time to build autom things. Later there's time to grow, there's time to build that group program and there's time to build automations and all those things, the funnels, the masterclasses, to start a podcast. All those things can come later.
Speaker 1:But if you don't, if you're not making money yet, if you have not had a client yet, or what you're searching for is consistent income right now, the only thing you need to be doing is searching for one-on-one clients, and you can make it as simple as what we just talked about today Make that list, start reaching out and make sure you have the foundation set up so that when someone says yes, you can get to work right away. That's all we need to start with, and the rest becomes easier once you're in motion. It's going to happen. The momentum will build, the snowball will get bigger, but first we just have to start with the foundations, which is it's not a business until you're making money. So we have got to focus on that and this is the best way to do it, in my opinion.
Speaker 1:So I would love to chat more with you in our Facebook group. You can hop on over there if you're already in there. If not, you can go to jamiesgroupcom and that'll take you straight to our Facebook group. I want to hear how you're doing what you're struggling with. You know how many clients are you seeing right now? How many do you need to have a full practice? Your other coaches in that group really love to hear that stuff too, because it helps them realize that other people are doing it, so they can too, and y'all learn more from each other than you're going to learn from me, I promise. So I really want y'all to come together in this community and build that community, because I promise it's going to be really transformational for you and for everyone else in there, and I will see you there and see you next week here as well.