Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy Artwork

The Superwall Podcast

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.

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The Superwall Podcast

Jae Hwang - This App Makes $2M/Year With This Viral TikTok Strategy

August 25, 2025 • Superwall

In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.

Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.

We dive into:

The exact TikTok formats that fuel virality (and why they work)
How to turn organic videos into high-converting paid ads
Micro-influencer compensation models and scaling content output
Bloom’s AI-powered content workflow
How to convert a Gen Z audience with gamified onboarding and social proof

Whether you're operating with a $10K budget or scaling past $1M ARR, this episode offers practical, repeatable insights into building a content engine that drives long-term growth.

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