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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Episodes
46 episodes
Josh Peleg - $172M of App Building Advice in 50 Minutes
A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.In this episode of The Superwall Podcast,...
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Cedric Roberge - I speedran an ai app to $100k in 70 days.
Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.In this episode of The Superwall Podcast, Cedric walks Joseph through the...
Marcus Burke - How to Build a $2M/Month App (Copy Me)
Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its o...
Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App
Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.In this episode of The Superwall Podcast, Evan walks Joseph through the exact influ...
Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.In this episode of The S...
Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MR...
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.In this episode of The Su...
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.In this...
Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was ac...
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.In this epis...
Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.In this episode of The Superwall ...
Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them....
Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loa...
Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.In this episode of Th...
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.<...
Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.In this episode of The Superwall Podcast, Caleb walks Joseph through the ...
Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left ...
Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.In this episode of The Superwall Podcast, host Joseph...
An Nayal - Full App Growth Guide 2026 - How to Make Viral Content to Get Users & Make Your App Retentive
An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%.In this episode of The Superwall Podcast, host Joseph sits down with An to break...
Jonathan Parra - I made 4,000 app paywalls and learned this
Jonathan Parra has designed over 4,500 paywalls — more than anyone on Earth. As the former Senior Designer at Superwall, he spent three years building paywalls that helped enterprise apps grow revenue by 20–30%. Now he's sharing the exac...
Rafael Kramer - this 14 yr old makes $100k/mo PROFIT building apps with ai (here's how)
Rafael Kramer turned a viral meme into a mobile game at 14 years old — and made over $100K in profit in a single month. Now, through his venture studio Mindmush, he's racked up 10M+ downloads across 50+ apps.In this episode of The Superw...
Nic Weber - Meet The Guy Who Solved TikTok
Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creati...
Ryan Thorpe - Meet The Guy Dominating The App Store
Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.In thi...
Ivan Peskov & Nicholas Tsvietkov -The App Marketing Strategy No One Talks About
Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketin...