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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
Episodes
54 episodes
Canyon Pergande - How To Grow Your App 23x Faster Than The Competition
Canyon Pergande has seen creator programs pull nine and ten figure views a month. His edge for growing faster than the competition? Target markets that look too small to bother with.On The Superwall Podcast, Joseph and the SideShift co-f...
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Joseph Choi - 1,000 Hours of Studying The Most Profitable Apps in 17 Minutes
Joseph Choi has talked to 743 app builders in two years. His verdict? Most people have app growth economics completely backwards.In this solo breakdown, The Superwall Podcast host shares what he's learned behind the scenes of apps like H...
Matt Espinoza - The NEW App Content Strategy Dominating in 2026
Matt Espinoza took Clover from zero to $8M a year in six months. His agents now do a quarter billion views a month for OpusClip, Typing.com, and Superwall.In this episode of The Superw...
Asya Paloni - How to Build an $18M/Year Apple Watch App (FREE MASTERCLASS)
Asya Paloni's onboarding does something that should tank conversion. It asks for your Apple Watch health data before showing you anything else. Over 90% of users say yes. That flow helped Welltory reach $18M ARR and nearly 18 million downloads....
Alfie Dickens - Meet The Marketing Genius Behind Cal AI
Two years ago, Alfie Dickens was fixing chairs at a soccer stadium. Then he built the influencer machine behind Cal AI, an app that peaked at $60 million a year.On The Superwall Podcast, Alfie breaks down with host Joseph the exact playb...
Nick Lawton - #1 UGC EXPERT Reveals How To Market Consumer Apps
Nick Lawton sees which UGC campaigns print money. Some brands spend $700,000 a month through his platform, SideShift, and stay profitable.In this episode of The Superwall Podcast, Nick breaks down his UGC playbook with host Joseph...
Patrick Stuart-Constant & Pablo Sánchez - $16M AI CEOs: How to Make $1.3M/Month With AI Apps
Patrick Stuart-Constant & Pablo Sánchez runs Sociaaal on pure data. 22 apps, 40M+ downloads, $16M annualized revenue, and once $1M in revenue per employee. All on a single $1M raise.In this episode of The Superwall Podcast, Patrick a...
Steve Young - Beginners Guide to Buying & Selling Apps 2026
Steve Young buys apps like rental properties. He finds undermonetized apps that already have downloads, takes out a small loan, and profits from day one on money that isn't even his.In this episode of The Superwall Podcast, Steve breaks ...
Josh Peleg - $172M of App Building Advice in 50 Minutes
A meditation app getting 25K downloads a month is pumping over $1 million in monthly revenue. Josh Peleg says that ratio is only possible because consumer pricing psychology just got reset.In this episode of The Superwall Podcast,...
Cedric Roberge - I speedran an ai app to $100k in 70 days.
Cedric Roberge hit $100K in revenue in 70 days. As a college student. His app, Pep AI, did it by studying every successful GLP-1 app, then doing the exact opposite.In this episode of The Superwall Podcast, Cedric walks Joseph through the...
Marcus Burke - How to Build a $2M/Month App (Copy Me)
Marcus Burke helped scale a subscription app to $2M/month in Meta ad spend. He's spent 14 years running paid social for apps, and his single best-performing ad crossed $1M in spend on its o...
Evan Yadegari - The 14-Year-Old Who Built a $14k/Month AI App
Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.In this episode of The Superwall Podcast, Evan walks Joseph through the exact influ...
Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.In this episode of The S...
Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MR...
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.In this episode of The Su...
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.In this...
Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was ac...
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.In this epis...
Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.In this episode of The Superwall ...
Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them....
Dillion Verma - 0 to $300k/mo in 45 days with my ai app (just copy me)
Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loa...
Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.In this episode of Th...
Casper Opala - The Stupid Simple Content Strategy That's Making Apps Go Viral
Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.<...
Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.In this episode of The Superwall Podcast, Caleb walks Joseph through the ...