The Superwall Podcast

Dan Vykhopen - This app makes $2m/year using this ridiculously easy strategy

How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple Strategy

What does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.

Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M ARR, including the mistakes that cost him months of wasted effort and the frameworks that finally unlocked scalable growth.

We cover:

  • Why waitlists are useless (and what to do instead)
  • The "Career Dave style" format that consistently goes viral
  • How to target the right audience in the first 3 seconds
  • The 80/20 rule of UGC: copy what works, experiment with 20%
  • Why some videos get 11M views but zero conversions
  • The shady (and illegal) tactics happening in app marketing right now
  • How to turn $1-2K into your first paying customers
  • Why indie hackers get stuck (and how to break through)

Whether you're launching your first app or stuck at $10K MRR wondering what's next, this episode gives you the tactical frameworks to scale faster without burning cash on tactics that don't work.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?
If you're finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more people discover these conversations.


Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...