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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Peter Gillan - My App Makes $600k/Year Using This Easy Growth Strategy (copy me)
How Three Engineers Hit $600K ARR Using One "Accidental" TikTok Format
Most workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.
In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.
Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, including the "fade-in" format that hacked Instagram's algorithm and the accidental bug that became their biggest monetization breakthrough.
We cover:
- The six-second format that generated 300M+ views
- Why their biggest revenue boost came from an accidental paywall bug
- How to horizontally scale viral formats across multiple accounts
- Why product design should prioritize screenshots over UX
- The science of breaking down viral content into testable components
- How network effects become your moat when anyone can vibe code an app
Whether you're launching your first app or trying to crack organic growth at scale, this episode shows you how three engineers with zero marketing background systematically turned content creation into a repeatable growth engine.
Start building paywalls in 10 minutes: https://superwall.com/
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Learn more and create a free account at superwall.com
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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...