Asher Herbstman & Thatcher Clough - I Built a $30k/mo App That Helps You Quit Smoking

How Two Founders Tripled Revenue to $30K/Month by Obsessing Over One Thing

What if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.

In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.

They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.

We cover:

• Why 85% of users decide to pay in the first 5 minutes
• The paywall change that jumped conversion from 20% to 30%
• The "review hack" that took them from 50 to 1,000 App Store reviews
• How they anchor pricing against users' current spending habits
• Why transparency about cost actually increases conversions
• The value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)
• Ad creative insights: why age matters more than they expected

If you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.

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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...