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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Lotanna Ezeike - He Built a Simple $120k/Yr App, Then Sold It For Multiple 6 Figures!
He Built a $120K App in 6 Months, Then Sold It Within a Week
Lotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.
In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of installs to running Meta ads at 39 cents per install in the US market. While most people struggle to build their first successful app, Lotts has sold four.
We cover:
- Why he copied One Sec's breathing mechanic for Christians (and made $120K ARR)
- The single TikTok video that drove 70% of all app installs
- How to turn organic content into profitable paid ads
- Why ads beat subscriptions when conversion is low but retention is high
- Exit strategy: why he takes the 3rd highest offer if it closes fast
- Twitter ads targeting celebrity pastor followers at 2 cents per install
- The faith space goldmine: from Bible games to survival apps
- Why you should get your "first nut" before chasing millions in ARR
Whether you're building your first app or looking for repeatable systems to scale, this episode shows you how to spot opportunities in underserved markets and turn them into six-figure exits.
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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...