Phoenix Do - Copy This Strategy, It'll Blow Up Your App Artwork

The Superwall Podcast

The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.

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The Superwall Podcast

Phoenix Do - Copy This Strategy, It'll Blow Up Your App

November 25, 2025 • Superwall

How Phoenix Hit 100K Downloads and $25K MRR With One Viral Format

Phoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing.

In this episode of The Superwall Podcast, Phoenix breaks down his entire growth playbook: the exact hook-and-demo format that drove a 10% view-to-download rate (when 1% is normal), how he doubled paywall conversion by fixing onboarding trust issues, and why he scaled to 40 UGC creators in the 50K-250K follower range instead of chasing mega influencers.

We cover:

The 10 million view Instagram video that validated the entire concept
Finding Sarah Pearl (2.5M TikTok followers) who sold 100K books with the same format
Why 50% of users dropped off before the paywall (lack of trust in onboarding)
Doubling conversion from 50% to 85-90% with social proof and progressive questions
The "crash out" button experiment that got 13 million views with just two slides
Phoenix's hot take: "If you do a hard paywall, it's because your app is ass"
Why he targets 50K-250K follower creators instead of mega influencers ($1 CPM baseline)
The Astronomer CEO daughter stunt: 5 million views, terrible conversion (no clear demo)
Building for retention vs. just downloads: trigger, action, variable reward, investment

Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook Phoenix used to hit $25K MRR with zero paid ads—just repeatable UGC formats and ruthless funnel optimization.

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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps mo...