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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per Video
Reed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds of millions of dollars worth of closet data.
In this episode of The Superwall Podcast, Reed breaks down his entire growth playbook with Joseph.
Here's what makes this story different—Reed built distribution first, then the product. He found a creator with viral potential (Max Gomez, who had 50K followers), paid him $20 per video to test content, and when traction hit, brought him on as co-founder with meaningful equity. The result? Downloads for 1 to 15 cents each. Max went from making outfit videos in class to driving half a billion views for Fitted.
What you'll learn:
- The exact "crawl, walk, run" partnership structure that turned a $20-per-video deal into a co-founder relationship
- How pre-validating with organic TikTok content (before building the product) led to 100K waitlist signups in one week
- Why Reed spent six months rebuilding the mobile app after the web version flopped—and how one viral video after launch drove hundreds of thousands of downloads
- The content formula that generates one viral video per month, and why Reed tests new features on TikTok before coding them
- How Fitted is positioned to become an AI resale marketplace with data brands can't access—what people actually wear versus what they buy
- Why Reed is making the app entirely free to remove friction, then going "scorched earth" on celebrity and athlete partnerships
- The TaskRabbit integration that solves onboarding friction by having professionals digitize your closet for you
- How Fitcoin (Fitted's crypto token) does $4M in daily volume and quietly onboards consumers into Web3 through familiar in-app purchases
Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook a bootstrapped founder used to hit $150K revenue with zero paid ads—by building distribution before product.
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