The Superwall Podcast

Matt Gittleson - Our app makes $750k/mo thanks to this UGC strategy

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Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR.

In this episode of The Superwall Podcast, Matt breaks down his entire playbook with Joseph: how he scaled from 0 to 150 creators in three months, why one of his best creators made $5K last month after bombing her first 25 videos, and the "engagement bait" format that scored 30 million X views. Matt doesn't use creator databases or chase stats—he doom scrolls for hours looking for three things: how emotive they are, whether the first frame looks aesthetic, and if they're naturally extroverted yappers.

Here's what you'll learn:

  • The "camera charisma" checklist that finds hidden gems everyone else overlooks—and why lower follower counts get you better deals
  • How Matt's first-ever TikTok got 245K views and led to Jenni AI acquiring his startup through an Instagram DM with eye emojis
  • Why "engagement bait" crushes pure rage bait—the exact format that divided opinion and got 30 million organic X views
  • The cold DM strategy for skeptical micro-creators who've never done brand deals (all lowercase, specific social proof, zero fluff)
  • How to reverse engineer viral formats from different niches—Matt now builds product features specifically for TikTok formats
  • Why aquihiring young founders beats hiring pure creators (they understand conversion, not just virality)

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