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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Ryan Thorpe - Meet The Guy Dominating The App Store
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Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.
In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 content creators, spent 75% of their annual ad budget in January when costs dropped 50%, and scaled one video with 66.9 million views that they still can't explain.
You'll learn:
- The three-tier ad scaling system that took Done to #1 in the App Store
- How to build a creator army from 2K-20K follower accounts ($30-$100 per video)
- Why the first Sunday after New Year's is the "Super Bowl" for app downloads
- The viral formula: 25-27 frame cuts in 10-15 seconds with trending sounds
- Seasonal arbitrage: why January acquisition costs are 50% cheaper
- How Ryan's now building Fload—AI employees that grow apps while you sleep
Whether you're launching your first app or scaling to millions, this episode shows you the factory system that turns chaos into predictable growth.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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