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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Jay Raavi - Copy This UGC Strategy, It'll Make Your App Go Viral
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Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.
In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!
- Why Jay spent months making every video himself before hiring a single creator
- The 75–80% watch-past-3-seconds benchmark that predicts virality
- How he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secret
- The "view trap": getting 300K views with 174 likes and what it taught him about clickbait
- Why performance-based CPM ($1–$2/1K views) beats retainers — and how to earn creator trust first
- Why paid ads don't work for social apps (and what does)
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