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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Dris Elamri - Meet The 18y/o Who Solved UGC Marketing (100M Views in 2 Weeks)
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Meet the 18-Year-Old Who Solved UGC Marketing (100M Views in 2 Weeks)
Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days.
In this episode of The Superwall Podcast, host Joseph sits down with Dris to unpack his entire viral playbook. Watch the full interview here.
- Why 20 great creators outperform 2,000 mediocre ones every time
- The $40 first-video payout that built a 50,000+ creator network
- How reframing "UGC marketplace" as "the new way to make money online" unlocked explosive growth
- The format-stealing strategy behind hundreds of millions of views
- Why making content yourself first is non-negotiable before hiring creators
- How gamified feedback and scripts turn beginners into high-performing creators
Whether you're launching your first UGC program or trying to crack organic virality, this episode is the playbook.
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