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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
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Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.
In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks.
- Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any code
- Posting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried)
- The internal tool that generated 10,000 video variations in under a minute, 5M views in month one
- Using App Store pre-orders to seed 3,000 downloads the second Runify went live
- Why he sold at 26 days instead of scaling to $100K/month, and kept 30% equity
- His ideation checklist: find 1-3 apps doing $100K+/month, confirm they're not VC-inflated, then validate fast
Whether you're validating your first app or trying to compress the zero-to-exit timeline, this episode is the playbook.
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