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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Koby Conrad - I speedran an ai app from 0 to $1m/yr in 10 months
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Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.
In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation.
- Hiring the biggest influencer in sobriety as VP instead of paying per post
- 50-100K link clicks per month from a single creator relationship
- The AI sponsor that handled 4 million messages in one year
- Why the simplest feature, a sobriety timer, matters more than the AI
- The trial reminder screen that lifted revenue 48% and annual subs 70%
- Making annual the default selection to capture way more revenue
- Why lowering price actually increased total revenue for price-sensitive users
- The bootstrap alternative: pitch creators as the hero and split 50/50
Whether you're figuring out influencer deals, building an AI companion, or optimizing your paywall, this episode is a masterclass in stacking smart decisions fast.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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