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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Brett Bauman & Zack Hargett - COPY this ai app's $6.7m/yr marketing strategy
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Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them.
In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run.
- Why 40M views earned only $25K, and what actually converts
- Building a "Navy SEALs, not the Navy" content team of 10-12 part-time creators
- How hiring marketers (not influencers) powered 1B+ organic views
- The onboarding change (5 to 13 screens) that boosted trial conversion 16%
- Moving login after the paywall, and why it mattered
- The 7-day trial extension that stops 27% of cancellations
If you're building a consumer app and need your content and conversion working together, this one's required listening.
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