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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Morrie Schonfeld - How I built a $500k/mo ai app (so you can just copy me)
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Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.
In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here.
- The co-founder rule that shaped everything: never build a consumer app that can't go viral
- How a roast format creators invented inside a custom scenario feature hit 52 million views
- Running 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middle
- Why 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategy
- Paywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion
- 3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2%
If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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