.jpg)
The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.
In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube.
- The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit it
- How Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creators
- Moving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rights
- Why every ad needs captions: 80% of Instagram users scroll without sound
- The green screen + human hook combo that outperforms pure product demos
- How 300 owned creator contracts became a key asset in the seven-figure acquisition
Whether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down.
Start building & deploying paywalls in 10 minutes flat: https://superwall.com/
Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/
Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
Learn more and create a free account at superwall.com
Follow us on X: @Superwall
Enjoying the show?
If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...