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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Nicole Cheung - she makes $400k/mo from ai apps (while in college)
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Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.
In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing.
- The 10-minute brainstorm that turned into GlamUp, a million-user app
- One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily
- How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale
- Hard paywall right after onboarding beat explore-first by 50% conversion
- Raising prices by 20% and watching conversion go up, not down
- Building a creator course where 50% of graduates go viral within two weeks
- Why 90% of Nicole's insights came from downloading apps herself, not from X
Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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