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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Yannis Chaouche - The NEW Short Form Strategy Dominating For App Growth
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Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.
In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here.
- Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month
- Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal
- Using SpyTok to find formats that outperform an account's median by 200x
- The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries
- Why virality and conversion are two completely separate problems
- How to correlate App Store ranking movements directly to specific TikTok posts
If you want a repeatable organic system that actually drives installs, this one is required listening.
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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.
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