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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Kiran Desai - The EXACT System to Go From 0-$10M+ With Your App
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Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A.
In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth.
- The first TikTok that drove tens of thousands of signups overnight with zero strategy
- Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts
- How comments, not views, predict whether a creator will actually convert
- Why TikTok outconverts Instagram Reels, and when geography kills your results
- Building features designed to look impressive on camera before a single video is filmed
- The $100 per 100K views bonus structure keeping hundreds of creators motivated
If you want to build a creator program that compounds instead of churns, this one's worth your time.
Follow Kiran on X: @kdxcreative | LinkedIn
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