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The Superwall Podcast
The Superwall Podcast dives into the minds of the world’s most innovative app developers. Each episode, we sit down with the people behind today’s most successful apps to uncover what really drives growth, retention, and revenue in the mobile world. From product decisions and paywall strategies to hard-earned lessons and breakthrough experiments, we explore the stories, tactics, and insights that power top-tier apps. Whether you're building your first MVP or scaling to millions, this is your front-row seat to what it takes to thrive in the app economy.
The Superwall Podcast
Drew Levin - I Studied 1,000,000 UGC Ads, This Is What Will Grow Your App
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Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.
In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up.
- Engineering your app to go viral by building shareability into the product itself
- Why apps that help users earn money or get something back crush organic growth
- The 1:10 manager-to-creator ratio that keeps top programs profitable
- Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral
- How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate
- The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs
- Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos
- How payment structure, not content, is what kills most creator programs
If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook.
Guest: @drewlevinn | SideShift
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